Speaking on a Blog Talk Radio program, network radio program or teleseminar can introduce you to dozens, perhaps hundreds, of potential prospects. Here are some ways to be a perfect guest and maxmize your impact.
(1) Be ready when someone calls. Have a topic ready to go. Most hosts will want to see 10 questions and a brief bio with a photograph of you. Even if you won’t be seen, they may want to use the photo on their own public relations materials. Have an opt-in page set up with a URL that’s very easy to say aloud, spell and remember.
Now you are ready to go. More than once I’ve had opportunities to speak on shows because I was available as a last-minute replacement. When you can say “yes” without hesitation, more doors will open to you.
(2) Ask directly, “What can I promote? And when?”
Naturally you want to promote your own business, but hosts have different rules. Ask exactly what you can and cannot do on the show. For example, my own rule is, “We will talk for 30-40 minutes with absolutely no selling – solid content. Then you get 5-8 minutes for a soft sell. We return to content and you get a last word at the end of the call.”
They may allow you to promote yourself only if they get affiliate commission or they may decline to participate in your offer. They may allow you to promote only free giveaways or they may expect you to make a special offer for audience only..
If the host says, “I want to promote through my affiliate links,” pay attention. Do not send the audience to any other URL. Do not promote any additional products or services, even if you get a question that seems to relate to other products.
Never promote your appearances on other shows or programs unless the host specifically asks you to do so. That’s incredibly rude: you are using your host’s show as a platform to promote yourself! For now, you have one host and one commitment.
(3) Clarify your role ahead of time. Every so often a host will simply hand over the microphone (virtually!) and say, “Go ahead and speak.” At other times the host will want to have an informal Q&A. Some hosts will be open to changing their format; however, they know their audiences. If they want a Q&A, don’t arrive with 17 pages of single-spaced notes that you will read.