My favorite part of improv is making character scenes where you have to create something from nothing. OK, I’m a writer – but I still have trouble thinking up scenes. I tend to go for heavy dramatic touches when what you need are the subtleties.
The same holds true for copywriting.
It looks SO easy. Surely you could just read other people’s copy and catch on? Why bother with hiring a coach or getting a professional makeover?
As with improv, you get …
… technique. Just a few small tips can transform a boring, banal scene into something that has the audience riveted.
… feedback. There’s nothing like one-to-one commentary. Sometimes I make a beginner’s mistake in my own copywriting and someone has to point it out.
… stretch your limits. Improv requires you to do certain things, such as, “Pretend you’re in a jungle.” A jungle? Hey, I’m a city girl. It’s a stretch for me. You can just imagine what kind of scenarios I’d choose if it were only up to me. Yep … dog park, bookstore ….
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