As an Amazon “500” reviewer and Vine voice, I get asked to review dozens of books a year…maybe hundreds. I’ve lost count.
The time to get a review is *before* the book gets printed, while you can still make changes.
Show your book to a book marketing coach, copywriter and/or PR person. Pay for a critique. (Editors don’t seem to pick up on market appeal in the same way.) If your copywriter can’t write sales copy easily, then you probably need to revise.
A big problem among non-fiction how-to (my specialty as writer and marketer) is crossing genres. Authors *insist* that they want a book to be a combo of something like memoir and self-help. Of course the big publishers won’t touch them. So they self-publish. They end up with a mediocre book and they say, “My friends think it’s wonderful.”
Another problem is lack of organization. Some how-to books have ten chapters that seem to fit ten different books. The professionally written how-to books are organized around a central theme and each chapter has at least one marketing “hook.”
One BIG mistake authors make: they don’t bother to read my reviews on Amazon before querying me or even sending the book. For example, I do not have children and have no interest in children or parenting, but publicists regularly ask me to review books on those topics. It’s a waste of everyone’s time and energy.
Learn more about how to use book reviews to promote your book.