It seems like just yesterday we were celebrating. Thanksgiving Day. I joined some folks from my coworking space, IndyHall. One of the cooks is a professional chef, so the food was amazing. I took the opportunity to pick up some tips to use at home… and a ton of leftovers.
One thing I’ve learned over the years is that I do not have the temperament to be a good cook, let alone a great one. I felt I should get an award from Julia Child when I made my first smoothie.
So when a friend offered me a coupon to try Blue Apron – one of those home prep meal programs – she warned me, “There’s a lot of chopping involved.” I realized that it’s a terrific value but I’m better off with a few one-pot recipes and the GrubHub restaurant delivery number on speed dial.
Similarly, some Black Friday deals will be amazing but they don’t fit my business or my style. They’ll end up sitting on my hard drive, forgotten and forlorn.
Here are some questions to make these purchase decisions:
1 – Will I be able to implement this purchase within the next 10 days?
If the answer is “yes,” then grab the deal. You’ll want to test before the guarantee expires. Every software program comes with a learning curve and you’ll need time to dive in and find out how it really works.
Recently I was excited about an email program till I tried to use it — and even the company’s own help desk couldn’t get it to function as advertised.
2 – Does this fit the Rule of 3?
When you’re starting up, starting over, or pivoting your business, the golden rule is to pick one target market, one offer and one marketing method. If you’re a serious perfectionist, don’t spend too much time making choices; if you’re a “leap before the net appears” type like me, investigate your options and do some testing.
Recently I talked to a client who wants to coach clients to reach a very specific lifestyle goal. It’s a potentially lucrative market and she’s exceptionally well qualified.
She’s got her target market. Now she needs to tighten her offer and choose a marketing method, which might be videos, webinars, podcasts or Facebook ads.
If she chooses podcasting, she can safely ignore every single ad for videos, webinars and Facebook ads, until she’s become so good at podcasting she could teach the technique (and might then launch a very profitable sideline).
Bonus Tip: Choose a mentor who will build your coaching around these 3 pillars. Otherwise you can waste years with an imbalanced program, a handful of Bright Shiny Objects, and a ton of wasted resources. I’ve got a short ebook, “Don’t Pay A Mentor To Kill Your Business!” to help choose the best mentor for your own needs. Click here to claim yours.
3 – Is this solution better than what I have now?
There’s no need to switch to a new web host unless your current host has deteriorated (which is what happened to me a few months ago). And if you’ve bought a Facebook ads program, you probably don’t need another one until you’ve completed the first.
With that in mind, I do have a few suggestions that may be right for you right now … or not. Check the expiration dates and the guarantee before you buy.
(1) If you’ve been thinking of getting a system to create landing pages, set up an email marketing system and more, this is the very best time to buy. LeadPages – the system I’ve been using – is having a truly special sale. Click here to learn more.
LeadPages isn’t the cheapest solution to creating pages. However, I now use it for everything – landing pages, lead pages, thank you pages and just about everything. I used to spend more on tech support than I now spend on LeadPages, and I get better results. Check it out here (there is a trial period when you get a complete refund). When you buy through my link I’ll review a landing page or a few pages of a website as my gift to you.
(2) Just from me … I’ll have specials of my own on this month. When you buy my new program, Become A Copywriter, send me the receipt and I’ll give you a free pass to my course Build Your Brand One Story At A Time.