For me, the best part of Thanksgiving is the leftovers. Home cooking made in someone else’s home: what could be better?
One thing I’ve learned over the years is that I do not have the temperament to be a good cook, let alone a great one. I felt I should get an award from Julia Child when I made my first smoothie.
So when a friend offered me a coupon to try Blue Apron – one of those home prep meal programs – she warned me, “There’s a lot of chopping involved.” I realized that it’s a terrific value but I’m better off with a few one-pot recipes and the GrubHub delivery number on speed dial.
Similarly, some Black Friday deals will be amazing but they don’t fit my business or my style. They’ll end up sitting on my hard drive, forgotten and forlorn.
So I was reluctant to do a big promotion for the day’s many specials…until one of my favorite people shared a couple of really good specials I’d have missed completely.
So this post has two parts.
First, some questions to guide any business purchase. I need to read them myself periodically.
And second, I’ve identified some good opportunities and added a Black Friday special of my own.
So… the questions:
1 – Will I be able to implement this purchase within the next 10 days?
If the answer is “yes,” then grab the deal. You’ll want to test before the guarantee expires. Every software program comes with a learning curve and you’ll need time to dive in and find out how it really works.
Recently I was excited about an email program till I tried to use it — and even the company’s own help desk couldn’t get it to function as advertised.
2 – Does this fit the Rule of 3?
When you’re starting up, starting over, or pivoting your business, the golden rule is to pick one target market, one offer and one marketing method. If you’re a serious perfectionist, don’t spend too much time making choices; if you’re a “leap before the net appears” type like me, investigate your options and do some testing.
Recently I talked to a client who wants to coach clients to reach a very specific lifestyle goal. It’s a potentially lucrative market and she’s exceptionally well qualified.
She’s got her target market. Now she needs to tighten her offer and choose a marketing method, which might be videos, webinars, podcasts or Facebook ads.
If she chooses webinars, she can safely ignore every single ad for videos, Facebook ads, and podcasting, until she’s become so good at webinars she could teach the technique (and might then launch a very profitable sideline).
Bonus Tip: Choose a mentor who will build your coaching around these 3 pillars. Otherwise you can waste years with an imbalanced program, a handful of Bright Shiny Objects, and a ton of wasted resources. I’ve got a short ebook, “Don’t Pay A Mentor To Kill Your Business!” to help choose the best mentor for your own needs. Click here to claim yours.
3 – Is this solution better than what I have now?
There’s no need to switch to a new web host unless your current host has deteriorated (which is what happened to me a few months ago). And if you’ve bought a Facebook ads program, you probably don’t need another one until you’ve completed the first.
What I’m Recommending Today
With that in mind, I do have a few suggestions that may be right for you right now IF they’re right for your business. I am an affiliate in some cases.
(1) If you’ve been thinking of getting a system to create landing pages, set up an email marketing system and more, this is the very best time to buy. LeadPages – the system I’ve been using – is offering a bonus package of training to those who try now. It’s at the bottom of their sales page. Click here to learn more.
LeadPages isn’t the cheapest solution to creating pages. However, I now use it for everything – landing pages, lead pages, thank you pages and just about everything. I used to spend more on tech support than I now spend on LeadPages, and I get better results. Check it out here (there is a trial period when you get a complete refund). When you buy through my link I’ll review a landing page or a few pages of a website as my gift to you.
(2) ConvertKit for email marketing – Get 1 month free – through Monday Nov 27 – Click here.
Of all email systems that offer flexibility and tracking, I’ve found they’re the easiest to use (and more affordable than many). Awesome service.
(3) CreativeLive – my favorite training company – has big discounts on courses (especially today). Their courses tend to be very high quality with some “famous” instructors. Be sure to listen to the previews and start the course within 30 days to be sure you’ll like it.
First purchase with the company? Use this link and you will get another $15 off .
(4) Telestream – makers of Screenflow, the software I use for videos and video editing. Use the code MKBF2017 to get 30% off your order through Monday November 27. (I’m not an affiliate.)
(5) Through Monday November 27 (midnight Eastern/NY), when you choose any 1 of the 4 courses listed below, you can claim a 30-min one-on-one, fluff-free, no-sales consultation. (Yes, you can buy more than one and get up to 4 calls — if you use them by December 31, 2017).
The truth is, your market is changing. Your clients are looking for a different style of copywriting. They want conversations, stories and authentic connection. So content creation will look different in the coming year.
If that resonates with you, and you’ve got some questions about your next marketing move, please consider this combination of course and consultation. We can talk about your current copywriting project, the story you’d like to tell, or any questions that are top of mind for you right now.
Choose a course from this list and send me the receipt, along with 3 dates/times you’d like for your consultation. We’ll go from there!
I look forward to meeting you!