Whenever I put together summits (such as this recent one on pivoting your business), people often ask me, “How on earth did you get them?”
“Them” refers to joint venture (jv) partners and guests who are notably more famous and fabulous (not to mention far more photogenic) than I.
Business friendships start with business. For instance, Connie Ragen Green met up with Jeanette Cates at a busy conference, and the rest is history. Connie tells this story on a sales letter about joint ventures, which you can read here.
Here are 5 tips for developing relationship partners:
(1) Begin to build relationships by signing up to buy high-quality products and services from people you admire. Send nice comments to their social media pages and use your copywriting skills to offer testimonials. They’ll be genuine, because who wants to build relationships with anyone who offers bad products?
(2) Even better, sell their products as an affiliate.
Every online marketer will tell you, “Only a few affiliates actually make sales.” When you sell even one or two products, you get noticed and deeply appreciated.
“I bought your storytelling product and I’d love to promote it” will be far more likely to build a relationship than, “Can we get together for coffee and talk about our businesses?”
(3) Forget everything you’ve heard about being vulnerable. A potential JV partner, podcast guest or business friend wants to work with confident business owners who will make their lives easy and comfortable.
I’m probably preaching to the choir here, but it’s rarely a good idea to open with something like, “I can’t buy this product because there’s not enough money in my PayPal account. I have to wait till somebody pays me.”
Or, “I can’t pay because I lost all my credit. I just have a prepaid card with a $200 balance.”
Life happens. Anyone can have credit problems or draw down a PayPal account. You can usually find a work-around, especially if you’re presenting yourself as an experienced online expert.
(4) Present any invitation as a win-win.
Apply the basic copywriting principle, “Think of the benefit.” Why should someone join you on a summit or podcast? Why will you be an awesome guest on theirs?
Just about anyone who hosts a podcast or summit retains vivid memories of guests who were wonderful and those who were … not.
My contribution? I’m a power interviewer. People like me to interview them because I ask unusual questions.
Your contribution could be a responsive list, a high-converting product, or credibility with a tough market.
(5) Be professional.
Professionals make things easy for each other. They don’t take a “no” answer personally. They respect others and want to be respected in return.
Professionals pay their way. They don’t try to get things for free in return for some vague “opportunities to get in front of prospects.” They don’t expect free coaching or consulting from JV partners or business friends.
When I was putting together my summit on pivoting, a business owner asked if she could participate. When I asked how she could contribute, she gave me a lot of abstract answers: “I can tell people how to pivot, when to pivot and why to pivot.”
That told me she needed to learn more about dealing with prospective jv partners.
Another guest answered the same question, “I’ve pivoted three times in my business. I’ve worked with clients who pivot. I’ve developed three recommendations that I’ve never seen anywhere else and I can share them with your audience.”
The truth is, you can start working on joint ventures at any level in business, in just about any business. I’m always surprised to learn how many successful business owners skip jv opportunities, because they think it’s too complicated or you need to be known as guru or you need to sell your soul.
Connie Ragen Green is a master at joint ventures. We’ve worked together on many projects and she’s even written a forward for my forthcoming kindle book on storytelling. She’s gotten a lot of people started on joint ventures at very early stages of their Internet businesses.
She’s got a new training course – Joint Ventures Made Simple — where she shows you exactly how to find and work with joint venture partners to create and sell products, courses and more. Her course models the joint venture process, as she partners with another marketer, Noel Watts. I’d never heard of Noel, so Connie has introduced him to her market. And I bet some of his followers will become aware of Connie for the first time.
Connie’s guide shows you how to use Google Docs as a collaboration tool. It sounds simple, but when someone invites you to join them, you have to show you can play the game and have the tools to play it. She’s got special ways of working with Google Docs that you won’t find elsewhere. And you’ll discover how to attract jv partners who are right for you.
Click here to learn more … and notice Connie cleverly uses storytelling a couple of ways to generate interest in a potentially dry topic and, more strategically, to illustrate her points. It’s a sales letter worth studying in itself.