One question I get a lot is, “Are there some magic copywriting words you can use to jazz up my copy?”
Copywriters do have a list of powerful words an phrases, but that’s not where the magic lies. Let’s imagine that you’re making a special cake and the secret ingredient is orange peel, shredded finely and added at the end. That info won’t do a thing for me. I don’t know how to fold this secret ingredient into a recipe. I’d just toss it in and … well, let’s not go there.
In the same way, power words and catchy phrases will be effective when you’ve got a context. Here are some bullets that use power words (if you think I got them from your site, you’re probably wrong: I found variations all over the place): [Read more…]