As a service business owner, you need testimonials for credibility and social proof.
So let’s say you own a service business. You’re a photographer, coach, accountant, copywriter, designer, massage therapist, fitness trainer, nutritionist, consultant or lawyer.
You deliver an experience that improves people’s lives. You might make them more productive. You could help with relationships. Or, of course, you could help them make more money.
Your clients appreciate you. And you want them to express their appreciation not only by paying, but also by writing a testimonial that will attract more clients just like them.
But your clients aren’t professional writers and they often don’t understand marketing.
Ever tried to write a recommendation letter? It’s not easy. You’ve got a lot of good things to say about the person you’re recommending… but which one do you emphasize?
Your clients run into the same problem – only worse! So they give up and fall back on bland say-nothing statements like, “Well, he was terrific.” Or, “I would recommend you consider her when you need this service.”
Blah. That’s not helping you at all.
So how can you nudge those testimonials in the right direction to grow your service business, without insulting your clients?
As a copywriter, I edit testimonials for websites and sales letters. So I’ve had to coach a ton of people on writing testimonials that actually contribute to promotion…not just bland feel-good BS.
Testimonials that grow your service business typically have a 5-point structure.
To make it easy for you to explain, I’ve created this infographic. When you’re ready to have The Talk about Testimonials, just send them this graphic.
I’ve made it easy for you to help your clients write a testimonial that supports your claims.
Now you can download a pdf version you can send as an attachment. They’ll enjoy reading the InfoGraphic and following the directions. Download your InfoGraphic here.