I get this question often. It’s unique to copywriters because business owners are literate. You know how to read and write, so you could write some copy for your own website. The question is, “Will you earn back your investment … and more?”
(1) What’s your opportunity cost?
In other words, what opportunities will you miss if you write your own content? [Read more…] about “How do I know copywriting will be a good investment for me?” 7 Ways to Decide