Once you study copywriting, your brain starts to move in new directions. At least mine does. Recently I attended an enjoyable networking event. But my copywriting radar picked up some communications that should have set off alarm bells among the attendees.
(1) Introducing yourself. You get just 3 minutes at this event. Use those minutes to communicate what you offer so listeners can decide if they need your services (or if they have a friend who desperately needs help). What’s the killer opening on your home page? What’s your headline? Start there. I bet you don’t open by sharing your story of twists and turns (“I considered this…and then I considered that…”). That’s what a couple of people shared. [Read more…]