My client was puzzled when I suggested a quote.
“I just need a few paragraphs,” he said. “That’s what I see among my competitors.”
So I asked for a sample of what his competitors were doing. He sent 3 examples.
— One competitor sent a short press release type announcement for an upcoming $27 workshop.
— One competitor had a series of low-end products ($37 and under), listing all on one page with a short blurb about each.
— One competitor offered a comparably priced product with a video and a fairly short sales letter.
Your place on the playing field [Read more…]