Professional Services Marketing
If you’re reading this post, you probably know that passive income doesn’t mean doing nothing. It means you work once and get paid multiple times. When you get affiliate income, for instance, you might earn several hundred (or several thousand) dollars from just one email. To get to this point you’ve had to build your list and develop a relationship with your list members.
Passive income can be as simple as creating information products and selling them. However, executing the strategy isn’t always simple. Frequently I get asked, “How can I create an info product that will bring in revenue?”
Nearly all my copywriting clients begin with a request: “I’d like a memorable website.” But website marketing is about being sticky – not memorable. [Read more…] about Website Marketing: Think “sticky,” not “memorable”
Before moving into my new condo in Seattle, I showed the place off to a few friends, including Pamela Ellis, a professional home stager and client. Pam took one look at my living room and said, “You have to paint this room.”
“Paint? You must be kidding,” I said.
But Pam showed me places where the current paint was scuffed and she pointed out that the color wasn’t ideal. She suggested a new color and recommended a painter. [Read more…] about The Great Website Makeover Freakout Factor
Everywhere we turn we’re being told, “Write guest posts to grow your audience.”
The top blogs have been swamped with offers of articles. If you operate any kind of blog, whether you’ve a newbie or a veteran, you’re likely to get a canned message from a journalist offering to write a post.
So would you ever say yes – or even go out and actually seek guest posts for your own service business blog? Would you open the red velvet rope and give them insider access to your readers?
Most of the canned messages assume you need content and you’re too busy to create everything you need. But experienced bloggers are more concerned with the quality of content than just filling up space. [Read more…] about 5 Reasons to Host Guest Posts On YOUR Blog (Even If You’re New)
They’ve seen it all. They aren’t impressed by razzle-dazzle graphics. They won’t believe the same old promises everybody makes.
But sadly, many business owners are afraid of being pushy. So they go to the other extreme. They send out bland, timid messages.
So most websites tiptoe along without ever reaching the heart of their target market. A visitor who thinks “blah!” will disappear faster than you can jog across the room. [Read more…] about Let’s face it: Your clients have gotten smarter.