They’ve seen it all. They aren’t impressed by razzle-dazzle graphics. They won’t believe the same old promises everybody makes.
But sadly, many business owners are afraid of being pushy. So they go to the other extreme. They send out bland, timid messages.
So most websites tiptoe along without ever reaching the heart of their target market. A visitor who thinks “blah!” will disappear faster than you can jog across the room. [Read more…]