One of the most common ways is to skip the sales-y, hype-y pitches and write engaging questions tht pull your prospects into your practice. This idea isn’t original: you’ll get this advice from many marketing coaches and if you poke around the internet, you’ll see these questions everywhere.
Pull questions will be especially effective when you’re seeking clients online. I’ve had the experience of clients sending me messages to say, “I want to work with you,” before we’ve had a conversation. [Read more…] about Pulling Your Clients With Pull Questions