Cathy Goodwin, Ph.D.

By 3 Comments

Marketing Tips From A Dating Service Veteran

keyboardloveWho said the WSJ is a staid, money-oriented publication?

Today’s Saturday edition included a half-page article, “Hacking the Hyperlinked Heart.”

Data analyst Amy Webb was looking for a mate. A Jewish husband, to be precise. She was searching JDate and Match.com, but as she writes “What followed was a series of bad dates worthy of a romantic comedy.”

Enough was enough! Amy decided to apply her data analysis skills. In other words, she began thinking like a professional marketer. She analyzed the most popular profiles which are easy to identify because they come up earlier in the search. [Read more…]

By Leave a Comment

To attract clients and hit a triple play – try online book reviews!

bookreviewcover1As a service business owner, you’ll need to get more clients with three key strategies:

– reach highly targeted prospects

– demonstrate your expertise

– get in front of prospects who aren’t looking for you

The best way to hit a triple play and turn it into a home run for profits: Write an online book review on Amazon. And I’ve got tips for you …

 


By Leave a Comment

Professional Services Marketing Step 1: What makes you special?

coach marketing

Recently a life coach, just starting out in her business, posed a question to an online forum: “What advice would you give someone who is just becoming a coach and starting on the journey?”

Naturally this query got lots of responses; forum members love to share marketing advice. [Read more…]

By Leave a Comment

Developing Your Copywriting Project For A High-End, High-Priced Product

crownRecently a consultant asked if I’d like to write a sales letter for a new product, with a price point of $797. In his market, that’s a high-end product, calling for a long sales letter.

My client was puzzled when I suggested a quote.

“I just need a few paragraphs,” he said. “That’s what I see among my competitors.”

The competition

So I asked for a sample of what his competitors were doing. He sent 3 examples.

— One competitor sent a short press release type announcement for an upcoming $27 workshop.

— One competitor had a series of low-end products ($37 and under), listing all on one page with a short blurb about each.

— One competitor offered a comparably priced product with a video and a fairly short sales letter.

Your place on the playing field [Read more…]

By 1 Comment

Book Marketing Goes Viral And Turns Your Book Into A Cash Machine

launchbookMichael Stelzner came out with a new book called simply Launch. With his title, Michael follows the trend. One-word titles are “in.” Book publishers always follow what’s “in.” It used to be cats…now dogs have taken over.

But … Michael is not following any book marketing traditions. Instead he came up with a way to create buzz for his book – viral marketing. Here’s what he did. [Read more…]