With warmer weather, we’re opening the windows again. The cats love it (and so do I). As a cat owner, it’s my job to make sure they have screens so they can’t take advantage of those opportunities. But as a copywriter, it’s my job to support clients as they watch for open windows and then take FULL advantage of what’s out there.
Of course, many of my clients are extremely busy. They related to the words “time-starved.”
So a window of opportunity draws mixed emotions. “Yes, I want to do it … but I don’t have time!”
Once I got an email: “I’m suddenly getting invitations to speak on podcasts – but I don’t have time to prepare a talk! What can I do?”
I wrote back, “Get ready! When podcast invitations come, can JV requests be far behind?”
And how do you get ready?
Begin putting together your Opportunity Kit with
— 2 levels of bio: your full, formal bio and your informal, breezy, friendly bio
— your photos (if your photogenic, include some action shots)
— your “10 questions” list
— a potentially profitable answer to your last question, which will be, “How can we learn more?”
This kit will get you through 90% of the invitations.
As a copywriter I sometimes help with the 10 Questions List. It goes like this:
— What do your prospective clients want to know about you?
— What questions do prospective clients ask you about their own challenges?
Avoid yes/no questions. Keep them open-ended.
Choose questions that you can answer with a story.
Mix unusual, surprising questions with those that most people expect.
“How did you get to be … ”
“What are the 3 biggest mistakes most people make when they …”
“What are the unwritten rules about …”
If your host wants to interview you, no worries. Most hosts are thrilled when you offer to send them questions.
If your host turns the microphone over to you and says, “Talk!” you walk through the questions and answer them.
Your last question, of course, is “How can I learn more from you?”
A final word:
Present your genuine self, with words and phrases that communicate the personality you want to brand. However, be respectful. It’s their show.
The nice thing about this Opportunity Kit is, you probably have the ingredients already. Put your kit together before you need one and you’ll save the stress of scrambling (not to mention being forced to turn down a lucrative opportunity because you weren’t prepared).
If you’d like me to help you craft your questions, let’s schedule an Espresso Consultation: http://budurl.com/espressocall