Other business coaches disagree. They say, “Pick a niche. Take no more than 2 minutes. Then run with it.” The idea is to avoid getting so bogged down in choosing your niche that you never get into action.
A middle ground involves discovering strategies for finding your niche. In my experience, the easiest way is to focus on your target market’s pain or problem. What’s keeping them from doing, being and having what they want? Why do they call you? Why now?
In contrast a “nice to have” product is like an extra gadget for the kitchen. You need to make coffee but do you really need an espresso maker?
You can earn significant revenue with a “nice to have” product or service, but it’s harder. Besides, when you dig down, you’ll probably find a way to make that “nice to have” a “must have” for some of your prospects.
Flowers, for instance, seem to fit the “nice to have” category. But a few years ago I wanted to send my veterinarian a thank you gift after she kept my cat alive without draining my bank account. I had to have flowers. I needed to know that the flowers would get there on time for a holiday weekend. I had to be sure the arrangement wouldn’t embarrass me by being cheesy, cheap-looking or faded. So for this one occasion, I was a hungry market.
A hungry market is a lot easier to sell. In just about every field, you will find a hungry market that is eager for help. For example: [Read more…]