An online marketing tip: Don’t listen to marketing coaches and gurus who tell you, “There’s just ONE way to do things.”
Naturally I detest the expression “more than one way to skin a cat.”
But I believe there’s more than one way to carry out successful marketing.
My mastermind group challenged me: “Make a video on something you learned last week.” And that’s just what I learned. See the video I made below:
Storytelling has become a core element of professional brand and branding. And storytelling, we often hear, involves some element of the personal, even if we’re trying to be professional.
“Be vulnerable” has become conventional wisdom. It seems like every day someone’s telling us, “Make sure you come across as human,” or, “They want to believe there’s a real person behind your website.”
Once I was presenting a live call when the audio died unexpectedly. That had never happened in years of using that service.
I offered an encore next week, at the request of the participants. They liked what they were getting so far and wanted more.
This interruption got me thinking: What are some ways to make choices about technology and resources?
After all, if you think about it, we make a lot of choices. How should we broadcast webinars, take payments online, send email and track visitors? If you run into glitches on any of these things, your best marketing strategies go into a dead zone.
There’s no way anyone can become an expert in all these areas. Over time I’ve come up with some guidelines to make choices. I’m not a techie myself so my criteria have been designed to answer the ONE question: “What will keep my marketing humming along with minimal work from me?”
1 – Choose a resource a LOT of people are using.
This guideline is paramount. In particular, if you’re new to the world of websites (or you work with clients who are creating their first website), choose a WordPress platform. [Read more…]
When I work with someone who says, “I paid $40,000 for coaching in the last two years and I didn’t get any benefit,” often the reason isn’t related to the quality of the mentor or the client’s “coachable” score. Instead, there’s a mismatch between the mentor and the mentee’s desired business model. [Read more…]