Professional Services Marketing
An online marketing tip: Don’t listen to marketing coaches and gurus who tell you, “There’s just ONE way to do things.”
Naturally I detest the expression “more than one way to skin a cat.”
But I believe there’s more than one way to carry out successful marketing.
My mastermind group challenged me: “Make a video on something you learned last week.” And that’s just what I learned. See the video I made below:
Storytelling has become a core element of professional brand and branding. And storytelling, we often hear, involves some element of the personal, even if we’re trying to be professional.
“Be vulnerable” has become conventional wisdom. It seems like every day someone’s telling us, “Make sure you come across as human,” or, “They want to believe there’s a real person behind your website.”
[Read more…] about How Your Personal Story Supports Your Professional Brand
When I work with someone who says, “I paid $40,000 for coaching in the last two years and I didn’t get any benefit,” often the reason isn’t related to the quality of the mentor or the client’s “coachable” score. Instead, there’s a mismatch between the mentor and the mentee’s desired business model. [Read more…] about The Case of the Mismatched Mentor
When you find a business mentor, business coach or marketing coach, your business can take off … but when you try to find a business mentor, you can embark on a time-consuming, expensive process that doesn’t help your business.
A good business mentor will transform your business and help you achieve your goals. A business mentor who’s not on the same page will not only fail to help; she might end up costing you a lot more than your fees. [Read more…] about How To Find A Business Mentor Who Will REALLY Help Your Business (And Avoid The Top Business Mentor Mistakes)
If you’re reading this post, you probably know that passive income doesn’t mean doing nothing. It means you work once and get paid multiple times. When you get affiliate income, for instance, you might earn several hundred (or several thousand) dollars from just one email. To get to this point you’ve had to build your list and develop a relationship with your list members.
Passive income can be as simple as creating information products and selling them. However, executing the strategy isn’t always simple. Frequently I get asked, “How can I create an info product that will bring in revenue?”