I help small service-based businesses, entrepreneurs and independent professionals who want to get more clients, sales and recognition from their online presence.
As a copywriter and strategist, I saw business owners became frustrated as they tried to brand by modeling the heavy hitters in consumer marketing – the beer, cola and cat food producers. For one thing, they were much smaller; they weren’t dropping $40K on a website. For another, they focused on services, not products. They didn’t need to invent a personality; they needed to demonstrate that they were knowledgeable experts who were also a joy to work with.
Business owners also become derailed by advice to start with the logo-colors-tagline trio. They’d spend hours — and sometimes drain their bank accounts — with branding consultants, only to be left with a nice color combination and a clever logo. Some of them winced at the advice to “bare your soul” and “get vulnerable.” Many weren’t eager to share their “why.”
After working in the copywriting trenches for many years, I’ve developed a deceptively simple, effective framework to brand your small business. It doesn’t start with the logo-colors-tagline trio. It starts with finding your story …which may not be a history of how you got here or a heart-wrenching rags-to-riches tale. It has the modest goal of changing the way small businesses think about branding.
WHO I WORK WITH
New business owners seeking a core identity and a brand that will help them stand out in a crowded market place. They often need help creating a website that will generate help them generate leads, increase sales and stand out in their market.
Seasoned business owners who have plateaued. They want to bring new energy to their businesses, and they often need to reposition themselves as they create new offers for a new audience.
Business owner who have seen other businesses profit by adding storytelling to their marketing mix. They want to do the same. Or they may want to explore storytelling as a way to deal with sensitive topics, send a difficult message, or create clarity around a complex topic.
SERVICES I PROVIDE
As a speaker, trainer and consultant, I help you use storytelling to build your brand. You’ll simplify your marketing, position your business to land high-value clients, and promote your offers with professionalism and confidence. If you’ve never worked with me before, you’re eligible for a 45/45 laser consultation.
As a copywriter, I help you turn your Big Idea into persuasive, professional content. My clients benefit from high-converting sales letters, websites, landing pages, and white papers. Begin with a query here.
RESULTS Recently I helped these seasoned business owners nail their brand in just 90 minutes. See their testimonials here.
You’ll love working with me if you …
- want to stand out from the competition in a crowded field
- want to be recognized for your expertise and experience
- want conversational, straightforward content and you don’t do “cute”
- refuse to believe there’s only one way to do something (you like possibilities, not dead ends)
Come Work With Me
Are you ready to brand your business so you attract more clients with a simpler marketing strategy? Start with a story consultation.
Do you need to take your Big Idea and put words around it? Let’s talk copywriting! You can begin with the Story Consultation or send me a query. Tell me your project, your objective, your timeline and your budget and we’ll get going. .
If you’re organizing an event for business owners, freelancers, or small business vendors and you’re looking for a dynamic speaker, let’s talk. I’d love to present a webinar, run a workshop, or appear as a featured guest on your podcast.
I’m available for interviews for media articles and segments. Message me here.
The Personal Side
Lived all over North America, including Alaska and Canada. College professor or 20+ years. Live in Philly. Dogs, cats, WNBA, murder mysteries.