Once upon a time a busy business owner was sitting by the computer in her home office, trying not to spill her drink on the keyboard. We’ll call her Matilda.
Matilda had been enjoying considerable success in her business … but she noticed something had changed.
Her clients were getting smarter. They weren’t responding to the same tired old message she’d been using for the last five years.
And her clients now turned up their collective noses at her me-too, cookie-cutter copy … the techniques she’d learned from that online copywriting course she took about the same time she opened for business.
Most of all, this business owner needed a new answer to the infamous “What’s your story?” question.
Matilda’s old story flowed like a movie from the last century, paced slower than molasses in January. Her clients no longer cared how she struggled to build her business. It had been years since she’d seen that zero-balance receipt at the ATM machine.
Her competitors were out-selling her by out-telling her. They used stories everywhere: websites, newsletters, blog posts … even their elevator pitches. And not just any stories, but stories that shook with emotion, reached out to their listeners and built memorable brands. They were low on effort and high on engagement.
Wanted: One Fairy Godmother
Matilda found herself wishing someone would come along and turn her own story into a Cinderella story. She knew — deep down inside — that her business was ready for a new set of wheels. Not a coach and horses, thank you very much, but a marketing message that would drive her straight to the ball. Not that kind of ball … but a new revenue stream from clients who appreciated her value.
And she knew she’d benefit more from a website makeover than a gown and (good grief) glass slippers; she was more of a sneaker gal anyway.
Available: One Storytelling Copywriter
My name is Cathy Goodwin and I’m not a fairy godmother, wizard or magician. I haven’t even read Harry Potter. But most of my clients feel our work together has helped transform their businesses from drudge-y, soot-covered hot messes into professional, high-converting hot messages.
True: You will benefit from my superpowers.
I’m very fast. My clients say things like, “We just covered in 90 minutes what I spent three months working on with my last coach.” (That’s probably because I’m originally from New York and don’t believe in wasting time — yours or mine.) You get fast turn-around when I write for you, too.
I’m skilled at detecting what makes a solo-preneur stand out … the hidden treasure that’s buried somewhere on page 23 of your website. (That’s probably because I read a lot of murder mysteries and my fictional heros are amateur sleuths.)
I “get” what you’re about, even if you’re in a field I’m not familiar with. That’s probably related to my fantasy life as a detective who picks up clues from what I see…and my years as a college professor and researcher.
Come Work With Me
I partner with clients in several ways. Learn the specifics on this page.
If you’re organizing an event for business owners, freelancers, or small business vendors and you’re looking for a dynamic speaker, let’s talk. My talks combine solid info (I used to be a college professor) with an entertaining style that can wake up a sleepy crowd at 4 PM (I’ve done standup comedy, too). Ask me about presenting a customized training webinar or being your next podcast guest.
I’m available for interviews for media articles and segments. Message me here.
Free download: 3 Mistakes Most Business Owners Make When Telling Stories
My most popular service is the one-to-one Power Hour marketing consultation. Check it out for a few strategic tweaks, a spot of wordsmithing or a seismic shift in your online marketing.