I’m a storyteller, writer and creative with a love for left-brained analytics and a secret reader of murder mysteries.
Copywriting lets me satisfy all 3 cravings. You need to be analytical to know how to reach target clients with marketing. You need to be strategic to apply storytelling and other creative techniques to generate results for your business. And I feel like a detective when I gather facts about my clients: what they do, why they do it and what stories will help them present their services with clarity, strength and direction.
I love showing entrepreneurs how to put forward their best selves in their marketing, tell their own stories, and find creative ways to get more clients online.
What drives me crazy is seeing smart business owners choose wimpy, “me-too” marketing because they’re afraid of being sleazy.
I offer services, programs and products to help you combine promotion with professionalism. My superpower is helping you recognize your “unfair advantage” so you stand out from the crowd, attract more clients and command higher fees.
I’ve lived all over North America, including Fairbanks and Winnipeg. Now I live in Philadelphia with 2 temperamental cats (you’ll hear an occasional yowl on my videos and webinars) and one laid-back, easygoing dog. A few years ago I crossed “do open mics as a stand-up comedian” off my bucket list. When not working, I dabble in improv classes, ceramic sculpture, working out at the gym and loving the car-free urban lifestyle.
LET’S CONNECT WHEN YOU:
Want to SIMPLIFY YOUR MARKETING so you can stop feeling confused and wake up each morning knowing WHAT steps to take next
Are TIRED of marketing with boring, outdated materials and READY to take action to build a confident, compelling ONLINE PRESENCE
Need to CONNECT with your clients via a strong MESSAGE that communicates your genuine value
LAUNCH a new product, book, campaign, or course and want to gain an edge in the market
WANT to get a handle on your “unfair advantage” that sets you apart from your competitors naturally and helps you become the authority in your industry
Download your free 21-Point Extreme Copy Makeover Checklist. It’s a guide to transforming your marketing to get higher conversions, generate more leads and sign more clients.
Get started with a “Boost Your Marketing” Consultation.