Let’s face it… your clients have gotten smarter.
They’ve seen it all. They aren’t impressed by razzle-dazzle graphics. They won’t believe the same old promises everybody makes.
But sadly, many business owners are afraid of being pushy.
So they go to the other extreme. They send out bland, timid messages.
So most marketing messages tiptoes along without ever reaching the heart of their target market. A visitor who thinks “blah!” will disappear faster than you can jog across the room.
You need a strategy to establish a connection to your visitors, communicate your value and motivate prospects to buy.
Instead your messages …
… Never get read (because they’re buried under me-too, cookie-cutter copy that doesn’t show exactly why you’re special, unique and just plain fabulous!)
… Tell an outdated story for the business you started five years ago (but doesn’t reflect who you are today)
… Stay hidden from your best clients because you don’t want to go through the hassle of yet another website makeover.
… Underwhelms your prospects because your copy needs that extra piece of sizzle
… Scares away serious prospects because you’re telling a story that distracts, annoys or even sabotages your core concept
The good news is… There’s no need to tiptoe.
You can face the stiffest competition with a strong marketing message that moves clients right to the “buy now” line… without sacrificing six months of time, insulting clients with hyped-up promises or maxing out your credit cards.
My name is Cathy Goodwin and I work with smart service business owners. They want marketing that’s as professional as the services they deliver. They want to keep things simple, get right to the point and get the job done with a minimum of fuss so they can serve clients who value what they offer.
I’m here when you’re ready to …
… turn your business vision into a compelling message that leads to high-converting marketing materials
… become a better copywriter (or become better at hiring a copywriter when you’re too busy to DIY)
… increase results from your website, sales letter, and landing pages
… find ways to simplify your marketing (because deep down you suspect “this ain’t rocket science”)
… find the best answers to questions like, “What’s your story?” and, “What makes you special?”
Get in Touch
I’d love to hear about what you’re working on and how my team and I could help.
If you’re organizing an event for business owners, freelancers, or small business vendors and you’re looking for a dynamic speaker, I’d love to hear from you. I’m available for keynotes, personalized workshops, and presentations. I am happy to present a customized training webinar and to be a podcast guest.
I’m available for interviews for media articles and segments.
Free download: 3 Mistakes Most Business Owners Make When Telling Stories
My most popular service is the one-to-one Power Hour marketing consultation.