Hi, my name is Cathy and I help solo-preneurs and small business owners strengthen their brand message and create more compelling marketing content through storytelling.
I’ve been working as an online marketing copywriter for many years.
I’ve become extremely frustrated when clients say:
“I know what I do. I know it has value. But I don’t know how to explain my business to an audience that’s not familiar with what I do.”
“My elevator pitch is SO boring. How can I replace it with an elevator story?”
“Everyone says I need a story. But I don’t have one.” Or, “I don’t have a hero’s journey story! I’m not a hero and frankly, there wasn’t much of a journey.”
The truth is, a marketing story isn’t the same as a campfire story or a fairytale story. It’s certainly not a bedtime story! The last thing we want to do is put people to sleep.
Hundreds of consultants will tell you, “You’ll need a story.”
Some will even say, “Here’s the story you need to share.”
But that’s only part of the …um, story.
These days, business owners need a story portfolio, not a story.
Each story plays a role in your marketing. You share some stories with your prospects and clients. You keep other stories for yourself and your marketing team, to help you plan, clarify and conceptualize.
That’s why I help you use storytelling to serve your marketing. I can help you choose exactly what story you need to tell to reach your purpose and exactly how to tell it. I show you how to use storytelling as a marketing tool to get results, not a literary device or a sitcom script.
And sometime you don’t need a story at all. Often I’ll use a story as background to creating a course or writing a sales letter … but the story itself never appears. It’s a planning tool.
Sometimes telling a story is the worst thing you can do in a particular circumstance. Traditional copywriting — bullets, headlines and action calls — still matters.
The bottom line …
When you use storytelling strategically to support your marketing, your target audience responds with enthusiasm. They’re clear on who you are and what you do.
Get in Touch
I’d love to hear about what you’re working on and how my team and I could help.
If you’re organizing an event for business owners, freelancers, or small business vendors and you’re looking for a dynamic speaker, I’d love to hear from you. I’m available for keynotes, personalized workshops, and presentations.
I’m available for interviews and research for media articles and segments.
Free download: 3 Mistakes Most Business Owners Make When Telling Stories
My most popular service is the one-to-one Power Hour marketing consultation.