I’m a storyteller, writer and creative with a love for left-brained analytics and a secret reader of murder mysteries.
Copywriting lets me satisfy all 3 cravings. You need to be analytical to know how to reach target clients with marketing. You need to be strategic to apply storytelling and other creative techniques to generate results for your business. And I feel like a detective when I gather facts about my clients: what they do, why they do it and what stories will help them present their services with clarity, strength and direction.
I love showing entrepreneurs how to put forward their best selves in their marketing, tell their own stories, and find creative ways to get more clients online.
What drives me crazy is seeing smart business owners choose wimpy, “me-too” marketing because they’re afraid of being sleazy.
I offer services, programs and products to help you combine promotion with professionalism. My superpower is helping you recognize your “unfair advantage” so you stand out from the crowd, attract more clients and command higher fees.
We believe that marketing doesn’t have to be complicated. We avoid anyone who compares marketing to brain surgery or rocket science.
We believe there’s no one way to do marketing. You can choose the strategies and tactics that play to your strengths.
We believe you deserve better than a me-too marketing message and hackneyed copywriting.
We believe that copywriting isn’t something you write at the end of your project. Copywriting helps you design, develop and implement your program, product or service.
We believe copywriting should be conversational. We are not offended by strong language (we use some ourselves when we’re with friends) but we believe it’s not an effective branding tool.
I’ve lived all over North America, including Alaska and Canada. Now I live in Philadelphia with 2 temperamental cats (you’ll hear an occasional yowl on my videos and webinars) and one laid-back, easygoing dog. A few years ago I crossed “do open mics as a stand-up comedian” off my bucket list. When not working, I dabble in improv classes, ceramic sculpture, working out at the gym and loving the car-free urban lifestyle.
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