If this were a Cinderella story, I’d tell it like this …
Once upon a time a lonely solo-preneur (or independent professional or small service-based business owner) was sitting by the fireside in her home office. We’ll call her Matilda, because it’s easier to give her a name. She could be any one of the many clients I’ve helped in the last decade.
Matilda had been enjoying considerable success in her business … but she noticed something in her world had changed.
Her clients were getting smarter. They weren’t responding to the same tired old message she’d been using for the last five years. Anyway, she’d outgrown her message. She needed a new way to present herself to clients.
And her clients were turning up their collective noses at her me-too, cookie-cutter copy … the techniques she’d learned from that online copywriting course she took about the same time she opened for business.
Most of all, she needed a new way to answer the question, “What’s your story?”
Matilda old story flowed like a movie from the last century … paced slower than molasses in January, with a quaintly old-fashioned air. Anyway, her ever-smarter clients were no longer interested in hearing how she’d struggled at the beginning of her business.
Her competitors were out-selling her by out-telling her. They used stories everywhere: websites, newsletters, blog posts … even their elevator pitches.
She needed a fairy godmother.
Matilda found herself wishing someone would come along and turn her own story into a Cinderella story. She knew — deep down inside — that her business was ready for a new set of wheels. Not a coach and horses, thank you very much, but a marketing message that would drive her straight to the ball. Not that kind of ball … but a new revenue stream from clients who appreciated her value.
And she knew she’d benefit more from a website makeover than a gown and (good grief) glass slippers; she was more of a sneaker gal anyway.
Enter the copywriter: me!
My name is Cathy Goodwin and I’m not a fairy godmother, wizard or magician. I haven’t even read Harry Potter. But some of my clients feel our work together has helped transform their businesses from drudge-y, soot-covered hot messes into conversational but professional hot messages.
But I do have some superpowers.
I’m very fast. My clients say things like, “We just covered in 90 minutes what I spent three months working on with my last coach.” (That’s probably because I’m originally from New York and don’t believe in wasting time — yours or mine.)
I’m skilled at detecting what makes a solo-preneur stand out … the hidden treasure that’s buried somewhere on page 23 of their website. (That’s probably because I read a lot of murder mysteries and my fictional heros are amateur sleuths.)
I “get” what you’re about, even if you’re in a field I’m not familiar with. That’s probably related to my fantasy life as a detective who picks up clues from what I see.
I write anything. I’ve written everything from trade books to humor columns to fiction to stodgy academic research papers.
I can turn any marketing challenge into a story…so you’ll have fun getting it done and your prospects will enjoy reading it.
On a practical level …
I also have picked up some good stuff just because I’ve been around a long time. My virtual team will help me put your website together so you’ll get the one-stop-shop experience (and although I’m a writer I can’t find a classier way to say that; it’s just true). My spy networks will help you find what you need to complete your project, when you get beyond what I do. We’ll help you figure out what software to buy and what’s best to avoid (saving you thousands of dollars)
Get in Touch
I’d love to hear about what you’re working on and how my team and I could help.
If you’re organizing an event for business owners, freelancers, or small business vendors and you’re looking for a dynamic speaker, I’d love to hear from you. I’m available for keynotes, personalized workshops, and presentations. I am happy to present a customized training webinar and to be a podcast guest.
I’m available for interviews for media articles and segments.
Free download: 3 Mistakes Most Business Owners Make When Telling Stories
My most popular service is the one-to-one Power Hour marketing consultation.