One way to grow your opt-in list involves creating your Free Report and promoting it on every page -especially your Home Page. This step is your gateway to list-building. Therefore your report’s title represents a critical element of copywriting: you need to communicate that you offer a genuine difference.
I don’t recommend reports like, “101 things a coach [accountant, consultant, speech coach, office organizer or virtual assistant] can do for you.”
These reports fail for 2 reasons:
Anyway, if you’re an accountant, your visitor won’t be astounded to discover you’ll prepare her taxes. If you’re a virtual assistant, she’ll expect you to help with mailing lists and phone calls.
They’re me-too, cookie-cutter offers. Often these lists are prepared by a central service. You find the same giveaway on a dozen or more websites. Your visitor’s eyes start to glaze over. She decides maybe she should forget the whole thing.
Create a problem-solving Call for Action – before you design the rest of your web site. “How-to” titles work best because you demonstrate that you understand the problem and showcase your unique approach.
- A Virtual Assistant: “How to delegate the 10 most critical tasks that keep your business alive and profitable.”
- A speech coach: “Five techniques that tell your audience you’re a professional speaker”
- An office organizer: “It’s 9 AM – do you know where your Top Priority is?”
A hairstylist: “Curly hair is my specialty (and we’re never late with appointments).”
A virtual assistant: “I can program the Internet’s top shopping cart system to save you 5 hours each month.”
A speech coach: “Five clients I coached last year are now listed with speaker bureaus.”
For instance, prospective clients may not realize that some office organizers can help them choose furniture to make their lives easier. Others employ feng shui principles.
Bottom Line: Visitors who see a big grab-bag list of offers will tune out if they recognize the first few. “Ho hum. I know that.”
Instead, find ways to showcase yourself and your expertise –professionally. You’ll be taking the first steps to creating a powerful online presence with your fab factor.
If you’re ready to get serious about growing your list, I’ve got a special product where we work together quickly, easily and affordably to create your program. To learn more, click here.