Have you been thinking about creating an online course …
and been stopped because …
The truth is…
You’re more than half-way there!
When you work with clients, you spend a chunk of each session educating, explaining and yes – teaching. So it’s not a giant step to organize your knowledge into the framework of a course.
You probably have half the content you need already, tucked away in your client emails.
Your audience wants to learn.
Today, more than ever, people are hungry for knowledge. They want to take charge of their own experience. They refuse to rely on so-called “experts” who claim to have all the answers.
So the market for online courses and the demand isn’t going away anytime soon. The faster you jump in, the more revenue you will generate from this eager market (and you’ll help a lot of people along the way).
Most “gurus” give you the steps in the wrong order.
Most people tell you to choose your topic, identify your audience, create content, decide how to deliver the content, and then … only then! … you get ready to market your course.
That’s like preparing a dinner party by cooking the main course before you go shopping.
When you begin your course with the “marketing first” process (I can teach you how to do this), your content practically writes itself. And when your course is ready, your launch takes off immediately.
Most gurus over-complicate the process.
You don’t need a thousand pages and a hundred templates. Who’s got time to read all that and create a course?
Instead, you can just follow a realistic, reasonable sequence of action steps. When you’re done … you’ve got a course!
I’m Cathy Goodwin. I’ve been creating courses my whole working life. I was a college professor before I went online. And as a copywriter, I’ve created, developed and/or marketed close to 100 online courses.
I got tired of seeing course creation programs that made the process seem so complicated you’d need a 6-month total immersion program to master the basics. And I got even more frustrated with programs that glossed over the success factors nobody talks about and everybody secretly uses.
So I created this new program.
…Evaluate your topic with the business model Good-Fit test
…3-point “hungry audience” checklist (and a really sneaky way to find out what they want)
…The surprisingly simple test to answer the question: “Is this course marketable?”
…the 5 step “get it done” sequence to build your course faster and more easily than anyone else
…why you need to plan your platform before creating your course content
…how to read between the lines when you’re considering a paid software program (and how to put a course together with tools you’ve already got sitting on your hard drive)
…the insider secrets of creating a Udemy course (and how to make this platform work for you)
… how to deliver courses with the membership model (even if you don’t use membership software)
… the basics of screen-capture video when you want to keep it simple (and why most courses choose this style of course delivery today)
… How a boring how-to manual becomes a lively hero’s journey story
… How playing this “20 question” game will put your course development on speed dial
… How to organize your course along your student’s psychological learning styles (the Big 4)
… How using templates help you get inside your student’s heads so they think you’re a mind-reader
… 5 ways to promoting a course (differs from promoting a product or coaching program
… What you must do when you promote with guest blog post (miss this step and you might as well not write the post at all)
… 3 essentials to motivate other business owners to promote your course so you can benefit from joint ventures
… how to use these 5 copywriting tips to get more sign-ups for your course (and reach potential students who are most likely to benefit)
… How to use your course to establish yourself as the go-to expert in your field (and why a course does this more effectively than just about anything else)
… How to repurpose your course materials so you don’t keep reinventing the wheel (and your marketing productivity goes off the chart)
… The surprising ways a course can add value to your coaching, consulting, design or other services (so your clients feel they’re gaining more value)
… How to begin creating your next course while you’re serving your current clients
BONUS: My Udemy course on “Storytelling For Small Business Marketing”
(List price $37.)