Storytelling falls within the province of copywriting. Copywriting isn’t just about promotion: it encompasses any form of content creation that you use to build relationships with prospective clients and increase your income.
I can help you with just about any kind of writing you need to grow your business: websites, web pages, sales letters, autoresponder sequences, blog posts, white papers, lead magnets and more. If you commit to ongoing support you will qualify for special rates.
“I need to translate my message into good blog/marketing copy. What’s the best investment – a copy writing course/program to improve my own skills OR a good copy writer on my team?
You don’t have to choose either/or. You can work on copywriting and ask me to coach and/or critique your copy. Or you can turn the whole project over to me.
To get better at copywriting you have to do a lot of it; some people say, “Write every day.” So it’s better to hire a copywriter if (a) you have a project or two and then “set-and-forget” for several months, or (b) you’re too busy to work on copywriting. If you only write occasionally, you’re results won’t be effective. If you’re preparing a high-end launch, it’s not a good use of your time.
“Will you just tell stories?”
Storytelling has become the most important tool in a copywriter’s kit. Stories will immediately make your content more appealing– if you know how to use them.
But you won’t end up with pages and pages of stories! That would be exhausting.
When we work together, we’ll use storytelling to plan your content, increase engagement and make your messages stronger and clearer.
But the final result will be influenced by your purpose and your market. The goal of copywriting is to increase conversions. Period.
“Do you offer training?”
Absolutely! I have a course on becoming a copywriter that includes a copywriting course. You can use the Power Hour for copy coaching or ask me about ongoing copy coaching. And you can take advantage of this low-budget video critique.
“How do I get started?”
To get details and quotes, send a message to cathy (a) cathygoodwin.com (or facebook.com/cathygoodwin) or complete this form. If you have a specific project in mind, please give details, dates due and a budget estimate. I quote by the project and do not quote an hourly rate. That way you know exactly what you will need to budget. Most projects are within the $1000 – $5000 range for done-for-you copy.
Most of my clients begin directly with a one-to-one consultation. Usually the fees can be applied to a Done-For-You copywriting project when you sign up within a specific time frame.