Once I was presenting a live call when the audio died unexpectedly. That had never happened in years of using that service.
I offered an encore next week, at the request of the participants. They liked what they were getting so far and wanted more.
This interruption got me thinking: What are some ways to make choices about technology and resources?
After all, if you think about it, we make a lot of choices. How should we broadcast webinars, take payments online, send email and track visitors? If you run into glitches on any of these things, your best marketing strategies go into a dead zone.
There’s no way anyone can become an expert in all these areas. Over time I’ve come up with some guidelines to make choices. I’m not a techie myself so my criteria have been designed to answer the ONE question: “What will keep my marketing humming along with minimal work from me?”
1 – Choose a resource a LOT of people are using.
This guideline is paramount. In particular, if you’re new to the world of websites (or you work with clients who are creating their first website), choose a WordPress platform.
A lot of professionals get so frustrated with all the choices out there, they sign up with a service promising to do “everything.” They get a website built on proprietary software that only 3 people in the world know how to code.
At first everyone’s happy … until you need a change or need an upgrade. Then you wait forever (at their mercy) or pay exorbitant fees for your own tech person to make a fix.
When you’re choosing email services, you’ll benefit from a widely-used service because you’ll easily integrate with other software.
When choosing testing and diagnostic resources, you can get VA and tech support. When you change VA services or go to Fiverr, you’ll have more options.
2 – If you’re spending significantly or you’re choosing something that has the potential to clobber your marketing, read the reviews.
Usually I begin by going to Google and clicking on “Name of product + reviews.” Additionally I like to click on “Name of product + Warrior Forum.”
The Warrior Forum gets pretty intense. It’s rare to find an Internet topic they leave untouched. It’s also rare to agree with them 100%, but they often point out product features it would take months to uncover on your own.
The Warrior Forum does this a lot. If you’ve followed the first guideline and chosen widely-used resources, you’ll find good tips.
You can also post a query to other forums and groups. Typically if someone takes the time to respond with a positive comment, you can be sure you’re dealing with a very happy user. It’s harder to elicit negatives because people are (rightly) leery of trashing a popular resource in public. You’ll get better results when you ask specific questions and invite people to PM you directly.
3 – The final decision depends on what’s important to you, what you want to do and what want to delegate.
If you do something yourself, you’d better enjoy it. Otherwise it just won’t get done.
For me, I need an easy interface and a ton of customer service. For a long time my email service was Mad Mimi, mainly because the service is phenomenal. I chose not to sign with a more popular service with more features because of the extra effort involved in some critical tasks. But now I’m looking at a new and growing service, Active Campaign, which has more integrations.
Recently I added Lead Pages and my marketing has been transformed. Sure, it’s more expensive than most other solutions and the page templates are fixed and recognizable as Lead Pages. But it is SO easy to use, and the support is so phenomenal, that I’m saving a bundle on tech support. Even more, I actually look forward to creating landing pages. My conversions went up almost immediately.
Of course nothing will be perfect 100%, especially if it’s delivered in real time. Software explodes when you add a new update. Mysterious glitches interrupt tranquil webinars. And I am convinced gremlins exist in the corners of the Internet, waiting to disrupt anything that seems to move too smoothly.
What’s important to you? Click on the link below to comment.