There’s a good reason for their request. Our advertising culture was founded on being memorable. Consumer psychologists tell us that icons like the Marlboro Man or the Coca-Cola Bottle are as embedded in our minds as religious symbols. In fact, some studies even suggest that our brains respond to these advertising images the same way as they do to religious images.
The problem is [Tweet “…your visitors won’t view your website the way we used to look at ads for soft drinks and cigarettes.”] We would see those ads every time we opened a magazine or watched a television show. We saw those ads on billboards. When I first began teaching Marketing 101, we said, “Your customer needs to see this image at least 5 times before they’ll notice.” Some research even said “7 times.” So we recommended buying ads that would place these images in front of potential customers 5 to 7 times.
Today it’s going to be difficult getting visitors to revisit your website even once. The same principle remains: People want to see your message several times before they buy.
So how do we accomplish this mission?
Forget about memorable. Think about “standing out” and “being sticky.” Standing Out means you’re the purple cow in the field. You’re the rose in a bunch of daisies…or a daisy in a bunch of roses.
Even more, being sticky means you create the glue that binds visitors to your website. You offer an ezine subscription or an ecourse. You keep updating your blog with good information.
That’s why websites have become lead generating machines. If you’re not getting enough traffic and subscribers, chances are you’re missing out on …
… an inviting lead magnet
… a welcome banner (you can make one free at Plug Matter)
… opt-in box
… lead page to send people from your articles, videos and guest posts
… exit pop-up
My website package now includes a lead page and I can help you get everything on this list.
If you’d like additional support, my video tutorial program – the “tweak and critique” – will show you exactly what to do to make your website sticky in a totally professional way. Click here for more.