Cathy Goodwin, Ph.D., is a professional speaker offering talks, presentations and workshops. Cathy combines fast-paced, information-rich content with her own brand of unique irreverence. Her infectious energy and easygoing style will engage your group members, even after a long day of meetings.
When you want your members to say, “Thank you for bringing us a good speaker.”
Cathy speaks to organizations that attract service professionals, such as service business owners, consultants, authors, speakers, trainers, financial service providers, lawyers, and coaches. Her specialty is delivering solid content with engaging style and humor. She’s happy to speak at organization meetings, webinars and podcasts. She also participates as a guest on radio talk shows and teleseminars.
Cathy holds a PhD in business (specializing in marketing), but she probably doesn’t fit your memories of the college professor. She uses humor (she’s got laughs at open mikes as a stand-up comedian) and story-telling. Here’s a video of a 5-minute informal presentation from a local organization – 6 minutes and 10 slides.
“Storytelling For Small Business Marketing”
Get an entertaining, information-packed introduction to four ways you can use storytelling to build your brand and your business. Discover the success factors to business storytelling and gain an appreciation for the specific requirements of a business story (hint: it’s not a fairy tale, campfire story or a bedtime story). You’ll come away with the four essential ways to promote your business with storytelling, tips to become a storytelling ninja and a roadmap to match each story to your business goal.
“What’s Your Story?”
This question strikes fear into the heart of most business owners. Should you bring up the story of how you chose to start this business…even when you just fell into it by luck? Must you bare your soul by sharing your struggles and pains? What’s the best story to present yourself as an authority without coming across as boastful or arrogant? In this talk, you’ll discover the best way to answer this question for your business — and how to modify your answers depending on who’s asking and why
“Tell The Story That Grows Your Business”
Are you hearing a lot about storytelling and wondering how it can help your business? This interactive presentation demonstrates how any business can attract more clients through story-centered marketing. I work live with three (or more) business owners who volunteer for the “hot seats.” You will follow the process I uses to help business owners and independent professionals find stories that will deliver the best results for their business. Finally, you’ll get a summary of the st eps so you’ll be able to apply this simple, fun method to your own business.
“Anatomy Of A Website That Attracts Clients”
This presentation walks you through the steps to develop a contemporary website that attracts clients, smoothly and efficiently. We’ll take the overwhelm out of web development and introduce you to shortcuts that save you time and energy, without sacrificing quality. Discover how to choose and work with design and tech teams, so you get your website finished and ready to receive clients, as quickly and smoothly as possible. And you’ll get some copywriting tips to write more easily, especially if you’re battling “I hate to write about myself”syndrome.
If you would like to book Cathy Goodwin for a speaking engagement, or if you have questions, please complete this contact form.
|Dr. Goodwin is brilliant at explaining how to effectively use storytelling in marketing small businesses. She has been an exemplary presenter for the Small Business Center and is very skilled at presenting the information in a clear and effective manner online. She received a 100% satisfaction score from attendees of her most recent webinar with 100% saying they “strongly agree” that they would recommend her webinar to a friend. I am always confident that Dr. Goodwin will do an exceptional job teaching our small business owners about marketing and storytelling.
— Terri Brown, Coordinator, Small Business Center Coordinator
Central Carolina Community College, Sanford NC
“Cathy spoke to our group about “Increasing the Marketing Potential of Your Website.” She held everyone’s attention even though we got started late in the evening after our business meeting. We all gained lots of insight into what makes a good web message plus valuable information and tips we could use immediately. I received kudos from the group for finding such a wonderful speaker.”
“I attended the Biznik “Toot Your Own Horn” event that Cathy Goodwin co-hosted with Howard Howell.
“I had no idea how witty and sharp Cathy Goodwin is. She gave me some really great tips on how to introduce myself as a professional organizer (shameless plug) and left me wanting more of her ideas.”
“Cathy, your workshop on “How to Increase the Marketing Potential of Your Website“ was a great success!
“All the attendees made very positive comments about both the speaker and the class. On a scale of 1 to 5 (5 being highest) the attendees gave you a 4.8. We will look forward to working with you again.”
–Che J. Wong