This time of year, a lot of us are planning for the future of our businesses. There’s a lot of talk about branding and rebranding.
As part of the planning process, you may be asking, “Do I need to rebrand my business? I’m exhausted just thinking of going back to looking at colors and type fonts…not to mention coming up with clever tag lines.”
Here are 3 symptoms that your brand may need a touch-up or even a makeover.
(1) You’re getting lots of leads and attention … but the wrong people are asking about your services. They take up a lot of time and they may be a lot of fun to talk to, but they’re not your best clients.
(2) You’re seeing a change in your audience. It’s not you. You’re marketing with podcasts, webinars, and lead magnets. But you’re not getting the same results with these tried and true techniques. Time for a new story!
(3) You keep getting asked to tell your story…at networking meetings, conversations with prospects, follow-ups to your speaking gigs. And you’re not sure what story to tell. You’re looking for a story that’s fun to tell and (more important) conveys your value.
Next Wednesday, December 5, I’m presenting a live webinar: “Build Your Standout Brand By Telling Your Story”
Click here to get more info and sign up.
We’ll talk about branding with storytelling … but not the kind of storytelling you associate with fairy tales and hero’s journeys. We’ll talk about the 5 story archetypes of small business storytelling … which isn’t the same as the old rags-to-riches, conquer-the-monster story archetypes that are floating around. You’ll get intensely practical guidance for sharing your story with purpose.
If you haven’t been to one of my webinars, you’re in for a surprise. We won’t spend half an hour on background. You won’t get an hour long sales pitch; in fact, we probably won’t use an hour. You’ll get solid information. I’ll tell you where you can follow up … but my goal is to introduce you to the way I work, so you can make your own wise decision.
See you there!
Cathy Goodwin, Ph.D.
PS: Have you completed the survey yet? So far I’m getting lots of good ideas! Just 2 minutes – right here: https://www.surveymonkey.com/