Coaches, consultants, planners and anyone who offers services online will need to create a services page (even if you call it something else). Yet your services page tends to be one of the most neglected pages on most people’s website.
The truth is your service page is the “Big.” It’s the center in basketball and the defensive lineman in football. When you promote your services online,your prospect now faces a decision. You need to combine a clear offer with an absence of distractions.
Writing your services page calls more than lain vanilla copywriting. Creating your services page calls for a combination of copywriting, marketing and branding — “copybranding.”
Here’s one tip you can use right away. Learn more
Are you ready to build your brand and grow your online presence? It’s tempting to grab these easy social marketing opportunities – but they’re actually a trap or scarcity and short-term results. You can get more solid, productive results in a lot less time when you comment on blogs, write book reviews on Amazon and use LinkedIn for your most professional exposure.
A: Weight loss doesn’t happen fast and neither does good branding. Your clients won’t drop a dress size in a day and your name will evolve slowly as your clients get to know your strengths and your unique approaches to delivering your services.
Your workshop name doesn’t have to be spectacular, although your idea probably will be. When you’re fairly new, it’s best to avoid anything that can be perceived as gimmicky.
Keep it simple. Focus on answering the question, “Why should I spend my time and money in this workshop? What are the outcomes?” Then write your sales letter before you develop the workshop curriculum and schedule. Often something will pop when your writing promo copy.
When you’ve got an idea or two, you may get an “aha” moment that says, “This is RIGHT.” Test with your clients. Don’t be surprised if they have a reaction that’s different from your colleagues and coaches.
Each person and program will be different. If you’re serious about promoting your workshops and programs, check out the Extreme Copy Makeover program. We’ll delve into your copy, your strategy and yes, your brand!
Recently I was tuning into a call about the rise and fall of Kodak, the iconic camera brand. Analysts, academics and journalists have had a field day explaining what happened.
Of course a lot of blame was assigned -rightly – to Kodak’s bureaucratic structure an culture. While senior managers realized that the world was changing from film to digital, the message was hard to disperse in this giant company.
Resistance to innovation was high, as was fear of conflict. Disagreement was not encouraged.
However, some people found another issue that contributed to Kodak’s many woes: the strong brand identity was hard to transfer.
It’s easy for solo-preneurs to fall into this trap and I’ve been there too. It’s something we rarely talk about – something I wish I’d known a long time ago! Here’s a video to get started.
Of course you can build your brand with video! Online marketing places new emphasis on the visual, which means that videos can be a powerful way to communicate who you are and what you do. Videos can be especially helpful for service business owners because viewers will hear your voice and get a sense of who you are as a three-dimensional personality.