When I work with someone who says, “I paid $40,000 for coaching in the last two years and I didn’t get any benefit,” often the reason isn’t related to the quality of the mentor or the client’s “coachable” score. Instead, there’s a mismatch between the mentor and the mentee’s desired business model. [Read more…] about The Case of the Mismatched Mentor
Your niche helps you create marketing materials that will have the greatest impact and ROI – i.e., bang for the buck. Your web design, message, blog topics, giveaway … all will be guided by your choice of niche.
As your business grows, your niche may change. You may decide to work with a different market so you revisit the process.
When I work with my own clients, I suggest three ways to identify your best niche. You can get the full story in this video. I made this video awhile back, and the message still resonates.
Have you found your niche? What’s been your experience? What’s worked for you? Share in the comments below.
And if your marketing is being held back because you haven’t found your niche, and you’d like to dig deeper than this video, check out this Diagnostic Session.
If you’re like me, you spent a lot of time developing your first website. If you’ve been in business for more than a few years, you may still be traumatized by the experience. You swore you’d never do it again.
Then a few years go by. Your prospects visit your site. When they talk to you, listen to your webinars or read your blog they are shocked. Your current website does a great job of promoting your former business. You’ve evolved. Your website hasn’t. [Read more…] about Have you outgrown your first website?