Whenever I send out a broadcast with a strong sales message, I’ve learned not to worry when someone opts out. That’s because when some subscribers feel so strongly that they leave the list, I get sales.
The very thing that drives some people to walk away is often exactly what attracts others with equal strength.
That’s why many marketers find they get more clients from their tribe when they write edgy copy. That’s what we call copy that sorts your audience into those who join your tribe from those who walk away. [Read more…]