Nearly all my copywriting clients begin with a request: “I’d like a memorable website.” But website marketing is about being sticky – not memorable. [Read more…] about Website Marketing: Think “sticky,” not “memorable”
But website copywriting includes the nav bar and the way you direct your audience to move through the site. When your visitors view your website pages in a particular order, you send a message that echoes your website content. Your copywriter will help you name your pages and create menus.
This step is critical to your success. Google page rank is influenced by navigation and your visitors will comment on ease of getting around your website.
Most important: When your readers view your pages in the sequence you recommend, they get a clearer message. They also respond to the way you name your pages. Often a fuzzy, ambiguous name will create confusion and we’ve all heard the adage, “A confused mind always says no.
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In case you haven’t noticed, we’re writing more these days and the demands are more stringent. It seems like only yesterday you could toss off a few articles, send them to a directory, and get traffic.
Today you’re making guest posts, creating online courses and writing video scripts, which are far more time-consuming. For instance, the quality of your guest post is even more important than the posts you write on your own blog. The whole idea is to be seen by a new audience, which means you need to look your best.
Not surprisingly, many of my clients dread sitting down with a blank sheet of paper. The thought of writing not just a post but a whole ebook, a website or an online course can be truly daunting.
Fear not! Here are some ways you can turn your next content marketing challenge into a fun project.
(1) Write a lot.
Most service business owners spend their days working with clients. [Read more…] about How Content Creation Can Be Faster, Easier and A Lot Less Painful