Nearly all my copywriting clients begin with a request: “I’d like a memorable website.” But website marketing is about being sticky – not memorable. [Read more…] about Website Marketing: Think “sticky,” not “memorable”
But website copywriting includes the nav bar and the way you direct your audience to move through the site. When your visitors view your website pages in a particular order, you send a message that echoes your website content. Your copywriter will help you name your pages and create menus.
This step is critical to your success. Google page rank is influenced by navigation and your visitors will comment on ease of getting around your website.
Most important: When your readers view your pages in the sequence you recommend, they get a clearer message. They also respond to the way you name your pages. Often a fuzzy, ambiguous name will create confusion and we’ve all heard the adage, “A confused mind always says no.
What do you think? Click on the link below to leave a comment. If you don’t see a comment link, click on the title of this post.
And I’ve got some free copywriting tips to help with your content. Click here for immediate, free access.
“Please include this paragraph,” she said firmly. “I used it in another sales letter and it works! I wrote it myself.”
When I finished the first draft, Brunhilde liked everything … except this one paragraph. “It doesn’t sound like me at all,” she said. “I’d never use those words. Why would you include them?”
Brunhilde is a good client so I removed the offending paragraph – written by her – and said nothing. I just smiled quietly and realized Brunhilde had just confirmed .. [Read more…] about Copywriting Tip: “She thought this would make her copy more authentic…”