One way to grow your opt-in list involves creating your Free Report and promoting it on every page -especially your Home Page. This step is your gateway to list-building. Therefore your report’s title represents a critical element of copywriting: you need to communicate that you offer a genuine difference.
I don’t recommend reports like, “101 things a coach [accountant, consultant, speech coach, office organizer or virtual assistant] can do for you.”
These reports fail for 2 reasons:
They just aren’t interesting. Who wants to wade through a list of 101 items? [Read more…] about Grow Your Opt-In List With A Standout Giveaway