Recently one of my wonderful clients said, “Cathy, I talked to some copywriters about my project. They were ready to go away and write. I want to work with someone who won’t just write … someone who will help me decide what should be in my websites and sales letters.”
I couldn’t have put it better myself!
When I talk to business owners, I see three common ways of hiring a copywriter. Each makes sense for someone, if ….
So I created this video to help clarify your options and help you make the best choice for your own business at this time
What’s been YOUR experience of hiring marketing consultants, copywriters, and other online marketing professionals?
Recently I got a call from a frantically busy client.
“I’ve just got a brilliant idea for a new training program,” she said. She told me. It was brilliant. I might sign up myself.
But she was getting bogged down with creating the actual product.
“I’ve got so much to offer,” she said. “How do I cram the information into neat little modules? How do I fill the workbooks with content that won’t put my peeps to sleep?”
Fortunately, the answer was an easy one. [Read more…] about Creating Your Info Product? Here’s what to do first.
Today’s Saturday edition included a half-page article, “Hacking the Hyperlinked Heart.”
Data analyst Amy Webb was looking for a mate. A Jewish husband, to be precise. She was searching JDate and Match.com, but as she writes “What followed was a series of bad dates worthy of a romantic comedy.”
Enough was enough! Amy decided to apply her data analysis skills. In other words, she began thinking like a professional marketer. She analyzed the most popular profiles which are easy to identify because they come up earlier in the search. [Read more…] about Marketing Tips From A Dating Service Veteran
When I was taking improv classes, one of my instructors made a really good point. His group has rules (unusual in the industry) about what’s appropriate for performing regularly scheduled shows. No 4-letter words that would get this message bounced. No humor in the style you find at college fraternity parties.
Nothing wrong with these types of content, he said. But if you’re not skilled in your craft, they can be a crutch. You use a word to get a laugh instead of taking the time to create a great scene, with situation and character.
I found myself remembering this discussion as I look around the Internet. Just about everyone promises “6-figure” and “7-figure” programs. It doesn’t matter whether the presenter crashed the 6-figure barrier or if any of his clients ever did.
As with 4-letter words, there’s nothing wrong with promising a program that has the potential to bring a huge income to participants.
But what’s the reality?
No single technique or tactic will transform your income. In fact, when you blindly follow a coach’s advice to implement a technique, you can lose business. What works for someone else can be deadly to you, because it clashes with your style or alienates your market.