But if you have a coaching, consulting or other service business, where relating to clients is part of your marketing, the choice to use forms – and the design of those forms – becomes part of your copywriting and marketing strategy.
Here are 5 ways that you can use forms to grow your business and build relationships.
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(1) Reach targeted prospects (not tire-kickers)
When you offer free “get acquainted” calls, you can end up talking to people who will eat away your time and never buy anything. And you’re not helping prospects when you talk to them, even for a short time, and then realize you are not a good fit for one another. [Read more…]