Professional Services Marketing
Now stop for a minute and ask yourself. How do you feel when someone asks you this question?
“I got flustered,” Marilyn said, “because I had no idea what was involved or what the project was worth.” [Read more…] about Getting ready for a website makeover? You’ll need to answer The Question.
One of the most common ways is to skip the sales-y, hype-y pitches and write engaging questions tht pull your prospects into your practice. This idea isn’t original: you’ll get this advice from many marketing coaches and if you poke around the internet, you’ll see these questions everywhere.
Pull questions will be especially effective when you’re seeking clients online. I’ve had the experience of clients sending me messages to say, “I want to work with you,” before we’ve had a conversation. [Read more…] about Pulling Your Clients With Pull Questions
You probably already know this: The best way for service businesses to keep targeted prospects in the pipeline is to grow your optin list and mail to them regularly. To motivate website visitors to sign up so you can grow your optin list, you’ll need a giveaway (often called a lead magnet). Here are some tips to create a cool lead magnet so you’ll motivate more subscribers and ultimately get more clients for your service business.
What’s the title of your lead magnet? Post in the comment section!
When you create a new product, website or program, your first step often involves choosing your domain name. It’s like writing your name on the ID badge you’re going to wear to a networking event. People always look!