Many of my clients get frustrated with web developers who take way too long to build a website. One client waited for months…and then another few months because the developer decided, “We need a new platform.” Their business stays on hold while they wait … and wait.
They also get frustrated with designers who seem reasonable and then explode into action. I once sat next to a business owner at a networking breakfast. She told me, “Thirty bucks an hour seemed like a great deal! Then I got a bill for $4000.”
These days I recommend that you create your own beautifully designed website yourself, without a webmaster. It may seem like a lot of work but once you’ve caught on, you can put up a site in minutes. That’s what I do for my own clients in the Website Express Program.
Often clients begin a consultation by saying, “I want a website just like this person. He’s so famous – I’m sure he’s got the keys to success!” Or, “I like this website from a competitor. Can we set up mine to look the same?”
Sometimes this approach makes a lot of sense. But sometimes the business you admire is at such a different stage, or targets such a different market, that this request just doesn’t make sense.
Even veteran business owners and marketers fall into this trap. They know they need a makeover and figure they can take advantage of the experiences of others.
The most successful websites begin with your experience. What feels right to you? Do you feel you’re trying to reach someone else’s goals?
Here in Philadelphia, Valentine’s Day has taken over the city. Just about every restaurant offers a Valentine’s Day 3-course champagne dinner menu (including one where the normal lunch special is $10). So … does your website deserve a valentine today? I’d vote yes if …
(1) Your website eagerly embraces the matchmaker role, so you build bridges to people who are potential clients, colleagues and jv partners, but discourage tire-kickers and lookie-loos. [Read more…] about Does your website marketing deserve a valentine?
“What is one thing we don’t know about you … something that would surprise us?”
When you attend live seminars and networking events, you may get asked this question. Sometimes I say, “I am a huge fan of WNBA basketball.” These days my answer is something like, “I’m taking classes in improv. One item on my bucket list is, “Perform stand-up comedy in at least 3 venues.”
Philadelphia has a lively comedy scene with lots of classes and energy. This term I’m taking a class in sketch comedy writing. [Read more…] about “Just get out there:” Copywriting and Comedy Writing