Awhile back I promoted someone else’s program about repurposing content. “When you write anything, plan on using it at least 3 times!” was the concept.
One of my own subscribers replied, “Repurposing sounds great. But how do I get enough time to write the content in the first place? And frankly, I don’t enjoy the writing process at all…especially if it’s about me.”
Being a “prolific writer” can sound like a goal for someone else…about as likely as becoming a pro basketball player. (I’m watching a lot of WNBA action this summer so it’s very much on my mind.) I’ve never played basketball but I’ve seen many people realize their dream of becoming solid professional writers — painlessly and profitably.
Being a prolific writer comes with a nice payoff. You create a presence on the Internet. Even when you goof off for awhile or go on vacation, you’re still attracting signups and sometimes clients. If you know your stuff, you become a thought leader. People react when they see your name: “I know you, don’t I?”
So to start, think of the ways you write easily and effortlessly. For instance, let’s say someone sends you an email. You probably have no trouble replying. And you probably don’t experience the slightest bit of writer’s block.
What other writing prompts will allow you to move quickly into writing without struggle?
(1) When you want to demonstrate your expertise.
Advice columns have always been popular because people like to read about problems — preferably their own. The New York Times — a staid, serious newspaper — now has several Q&A columns about such topics as resolving ethical dilemmas, making career decisions, dealing with quirky social situations, and more. These columns have become increasingly popular with readers.
So when you need to create content, imagine someone has sent a “Dear Abby” letter to you. They’re sharing a story and asking you for advice. Writing their story — which may be a composite of your own client issues — Content creation becomes much easier when you do this — much simpler than imagining some abstract demographic.
For instance, a relationship coach starts with with:
“Newly divorced women in their forties.” A blah demographic and a less-than-helpful target audience description.
And then we get more specific: “Forty-something women who just got cut loose from their marriage, can’t decide whether to jump into dating or join a nunnery, and haven’t had coffee with a stranger for 17 years.”
Now we imagine the letter one of these women might write. what’s her backstory?
“I’ve been out on six blind dates and a nunnery is starting to look pretty good. Am I being too fussy?”
“We spent half an hour arguing over who’d pay the check…which was less than ten bucks for the two of us. What’s a better way to handle the finances of dating?”
“I really like spending time alone. How can I say no to all those people who can’t bear to see me alone, especially on Saturday night?”
Your challenge is to give just enough advice to demonstrate that you understand the problem and can help clients with similar issues, but not to share your complete method so the reader will have no reason to explore further.
(2) When you need to show how you work with clients.
Before you begin writing, tell a story about how you helped a client. Your story can be real or imaginary (as long as you don’t pretend to be real when you’re writing fiction).
“Mary is frustrated. She wants to go on vacation and take her dog with her. Her friends think she’s a little nuts when it comes to dogs, but that’s their problem.
“Mary needs a service to help her plan a dog-friendly trip. She calls a few travel agents (are there any left?) and they suggest she forego the trip in favor of therapy.
“Mary learns about our service, ‘Dog-Gone Travel,’ from a fellow dog fanatic who was volunteering with her at the local animal shelter.
“We got it. We found her hotels, entertainment and restaurants where she’d always have her dog by her side. We even explained exactly why her dog can’t be registered as a therapy dog.”
By the way, if you’d like to go deeper into this topic of creating content faster and more easily …
Dennis Becker has a helpful report with specific steps to become a prolific writer. Click here to download – just $27 for a complete package. What’s different is that he breaks down the writing process into categories – easy writing for blog posts, easy writing for short reports, easy writing for Kindle books, easy writing for sales letters and so on.
And if you’ve got an ocean of content to write, and would rather spend your day on the beach … you’re in the right place. I’ve created a program to get your copy written quickly. If you’ve been trying to get that project off your To Do list and out into the world, look no further. Click here for the details.