Awhile back I share one of my favorite productivity guidelines: “Don’t write ANYthing unless you can use what you write at least 3 times!”
One of my own subscribers replied, “Repurposing sounds great. But how do I get enough time to write the content in the first place? And frankly, I don’t enjoy the writing process at all…especially if it’s about me.”
Being a “prolific writer” can sound like a goal for someone else…about as likely as becoming a pro basketball player or ballet dancer.
But being prolific doesn’t require you to be born with talent or invest thousands of hours in practice. Many professional writers learn techniques to improve both quality and quantity of their writing.
Being a prolific writer comes with a nice payoff. You create a presence on the Internet. Even when you go on vacation, you’re still attracting signups and sometimes clients. If you know your stuff, you become a thought leader. People react when they see your name: “Oh, you’re the person who…”
So to start, think of the ways you write easily and effortlessly. For instance, let’s say someone sends you an email. You probably have no trouble replying. And you probably don’t experience the slightest bit of writer’s block.
Another way to write marketing content as effortlessly as you write a note to a good friend: associate each content creation challenge with a story.
Content Creation Challenge: Demonstrate your expertise without bragging.
Do you hate to write about yourself? If so, you’re in excellent company. Even seasoned business owners — even copywriters! — hate to write about themselves.
For this challenge, try the Advice Column hack. Advice columns have been around for over 100 years because people like to read about other people’s problems. The New York Times — a staid, serious newspaper — now has several Q&A columns about such topics as resolving ethical dilemmas, making career decisions, dealing with quirky social situations, and more. These columns have become immensely popular with readers.
So when you need to create content, imagine someone has sent a “Dear Abby” letter to you. They’re sharing a story and asking you for advice.
For instance, a relationship coach identifies her audience as, “Forty-something women who just got cut loose from their marriage, can’t decide whether to jump into dating or join a nunnery, and haven’t had coffee with a stranger for 17 years.”
Now we imagine the letter one of these women might write. What’s her backstory?
“I’ve been out on six blind dates and a nunnery is starting to look pretty good. Am I being too fussy?”
“We spent half an hour arguing over who’d pay the check…which was less than ten bucks for the two of us. What’s a better way to handle the finances of dating?”
“I really like spending time alone. How can I say no to all those people who can’t bear to see me alone, especially on Saturday night?”
You answer each question by telling a success story. Give an example of how you helped a client with each of these problems. Avoid self-descriptions and adjectives. Just tell the story. .
If you don’t have true stories, present scenarios of how you might work with a client
By the way, if you’d like to go deeper into this topic of creating content faster and more easily …
Dennis Becker has a helpful report with specific steps to become a prolific writer. Click here to download – just $27 for a complete package. What’s different is that he breaks down the writing process into categories – easy writing for blog posts, easy writing for short reports, easy writing for Kindle books, easy writing for sales letters and so on.
And if you’ve got an ocean of content to write, and would rather spend your day on the beach … you’re in the right place. If you’ve been trying to get that project off your To Do list and out into the world, look no further. Click here for the details.