About Page DFY

“The Best Way To Get Clients To
See You As The Only Game In Town”

 Imagine how your business will grow when you are …

positioned as the “go to” person in your field

clearly differentiated from the competition

viewed as someone who’s fun to work with and competent, too!

Are you holding back?

Many successful business owners just hate to write about themselves. Some would rather be boiled in oil than promote their experience, expertise and all-around awesomeness. They’ve been raised on old-fashioned rules like, “The nail that stands out gets pounded down!” or, “Humility is as virtue!”

The truth is … your clients want you to brag! They want to be able to tell their friends, “I’ve got the best real estate lawyer in town.” Or, “My life coach is a best-selling author who’s won awards.” After all, who wants to pay a loser? And who doesn’t want to work with a winner?

I’m Dr. Cathy Goodwin, a copywriter/strategist and I’ve been working with service business owners from all over the world for over a decade.  I’m passionate about helping clients overcome Fear of Bragging and show the world why they’re great – with complete honesty and authenticity.

The About Page DFY Program

An About Page That Converts On-The-Fence Prospects to Eager Clients  
These days there’s no one best way to write your About page. During our consultation we’ll explore different formats: the deep dive into your expertise, the Q&A, the value-proposition About page and custom versions. You’ll probably be surprised to realize how much you bring to the table (and your clients will start talking to you in a new way).

A LinkedIn Bio That Motivates The Right Clients To Connect  
Many business owners actually hurt their own success with their LinkedIn bios. You’re not a job-seeker in the corporate world. You need to communicate what you do and why you do it well.

A “Showcase Your Greatness” Speaker Bio 
Getting interviewed for a podcast? Participating in a joint venture? You’ll be asked for a bio. Rather than scramble to get one, you’ll be ready to go, knowing you’re presenting your best self to any environment.

Here’s How It Works

Once you’ve paid and we’ve agreed on a time, you can send me anything you’d like me to look over, immediately.

We talk one-on-one for an intense 30 minutes on my private conference line. You tell me about yourself and your business.

We focus on answering the question, “What makes you special?” It’s your signature statement – how your viewed.  What do clients write in their testimonials? How are you introduced as a speaker? What accomplishments are buried on page 23 of your website? What message do you communicate, verbally and nonverbally?

We look at your market. Who do your clients want to hire? What are some of their biggest fears (and you’ll be surprised how easily we overcome them)? What do they want to know about you and your program.

We look at how your About Page fits into your overall message and strategy.

Then I go off and write your About Page.Your copy gets delivered in HTML/CSS, ready for you or your designer to add to your website.

You’ll have one week to submit questions and request changes. We want to get this page out there!

Done! Your About Page goes live, ready to introduce your professional self to your next clients on the Internet.

After we’ve finished your About Page, you’ll get your LinkedIn and Speaker bios, ready to go! Take another week to ask questions, request changes and celebrate your new online image.

“OK – I like this! So what’s my investment?”

Many copywriters charge $997 or more to write just one page. Some won’t even write just one page.

 

Delays will be costly. People are clicking on your About Page every day.

So why wait? The sooner your service pages goes up, the faster you’ll be seeing clients and getting paid. And my time is limited: obviously I can only write a certain number of these pages each month. When you get started now, you’ll see results faster.