Right after the thought, “I need a website,” business owners usually say, “I need a web designer!”

Actually, before even whispering “web design,” you need to answer these five questions in as much detail as possible. Once you’re clear on your strategy, you can provide better information to your web designer. And most likely you’ll be pleased with your new home on the web.

1. What is the purpose of your website?

Even when you’re well-known through face-to-face contacts, you still need a persuasive website. A significant percentage of buyers (80% is the most common estimate) will visit a professional’s website before deciding to buy. They may still be in decision mode. They may be looking for validation of their choice, which may have come from a recommendation.

What do you want visitors to do? Sign up for a free get-acquainted call? Download a lead magnet? Go right to your online store and buy? Make that decision early in the process.

2. What is the backstory of people who come to you?

Chances are they have three major questions. Can you solve my problem? Can you help me overcome the obstacles I’ve had to solving it myself? And will you be like the last person I hired?

Most people don’t ask the last question, which is really important. If they’ve had a really bad experience with their last lawyer, and you’re a lawyer, they’ll be bringing baggage to the relationship. If you address their baggage, you’ll be one step ahead of the game.

Download my free report on Finding Your Client’s Backstory.

3. What message do you want them to take away?

Your message communicates an underlying story and demonstrates the benefit you offer.

For instance, many years ago I wrote a website for a party entertainer. She did tarot readings and made caricatures of the guests. We realized the party hosts wanted to do more than create a few feel-good moments: they wanted to build memories. That became the theme and message of the website.

4. How will you maintain your site?

Many new website owners budget the cost of web design, a year’s domain name and a year of web hosting.

But that’s only the beginning.

A website that’s been unchanged for many years will grow cobwebs.

It’s easy to tell when you’ve landed on a website where nobody’s home. Something’s broken. The whole place looks abandoned.

On a regular basis, you’ll need to replace broken links, fix newly discovered spelling errors, add updates to your schedule, and a whole lot more.

If you’re brand new to the online world, you’ll learn a lot as you go. Your website will look different to you – and to your audience – after five or six months.

When you’re embarking on a new business – or a new direction for your business – it’s rarely a good idea to drop a lot of money on design or even copywriting. Work with a copywriter to fine-tune your message. Save money by using copy coaching for DIY rather than hiring a cheap copywriter from Craigslist, who will most likely do your message more harm than good.

I have a course on copywriting with stories that you may use as a start, and I also offer copy coaching. Coaching isn’t cheap but it’s a fraction of what you’d pay a pro to write from scratch.

5. How will you promote your site?

A website without promotion is like a jumbo airliner flying around the world without any passengers: expensive and useless!

You can write articles as free content, create guest posts and submit your site to the search engines. Fill your website with content, update the content regularly, and write your copy with an eye to your keywords.

You can budget time for promotion or hire an assistant. Some people say it’s important to hire an assistant very early in the process, so you won’t get bogged down in details. Others say it’s better to wait till you have more systems in place.

Planning ahead can help you create a website that makes your job easier. This free website planner helps whether you need a makeover or a startup website.

You’ve probably seen many lists of website mistakes. I’ve got one too. Here are 3 of the most common website marketing mistakes I’ve seen in the past year.

Mistake #1: Your website tells the wrong story.

I used to think the website was supposed to tell my story. Now I realize websites need to respond to the client’s story.

When clients say, “My website isn’t bringing anything good,” the reason usually can be traced to a lack of planning and content strategy. The most effective content strategy begins with your client’s backstory.

True, you’ll get lots of visitors who don’t fit your ideal client profile. When you write to their

Backstory, your ideal clients will resonate. The others will click away (and you probably won’t miss them).

Mistake #2: You haven’t assigned a job to each website page.

• Your Home Page assures visitors they’re in the right place.
• Your About Page shows why you’re the obvious choice for their needs.
• Your Services Page guides prospects through your offers and encourages them to take action.

When I work with clients, a big part of our Diagnostic session involves assigning jobs to these pages.

Mistake #3: Waiting to write copy till you’ve commissioned a design.

The biggest mistake of all is (drum roll, please!) hiring a designer before you’ve created the content for your 4 basic pages – home, about, services, and contact.

You avoid ending up with “a nice-looking hotel in the middle of a desert.” You avoid creating copy that “breaks” design. One designer wrote: “As a designer, not having any boundaries with types of content and content length can be a recipe for disaster.”

These quotes come from a longish blog post with insights from marketers – including some designers. Read it here.

Best of all, I’m introducing a new course – Write Your Website With Stories. This course walks you through the steps to plan and write the Big 3 pages of your website (plus steps to write your Contact page).

Her webmaster was busy and would charge a minimum to make the fix.

So I offered to help. She wasn’t using WordPress (it was a long time ago!)  but I knew just enough HTML and CSS to make the fix.

“I just need to log into your host,” I explained.

That’s when we hit a wall. Anne didn’t have her passwords. She called her webmaster. He refused to share them. “I’m the only one who works on your website,” he said.

Anne was trapped. Sure, there were ways to get around her webmaster’s refusal. But they would take time.

Anne wasn’t alone.  She hadn’t imagined anything like this happening.

The truth is, when you’re venturing into something new, such as a website, you need to know what questions to ask. Otherwise you could end up saying things like …

“My web designer went out of business. She had my passwords. I can’t change anything on my site.”

“They registered the domain name through their company. Then they disappeared. My domain name wasn’t renewed. It was snapped up by someone and they want a thousand dollars to sell it to me.”

“I’m being charged for all kinds of things – a QR code, adwords, a responsive website and a logo. Do I need this stuff?”

This last one’s easy. A QR code is free. You probably don’t need adwords. Most themes are responsive and you don’t pay extra. And you can wait on the logo.

So how can you not only protect yourself from sharks, but actually end up with a profitable website?

(1) Don’t talk to anyone who takes the initiative to call you and sell something. Ignore anyone who sends you a cold email or unsolicited social media message.

Good people are busy. We won’t invite you to a lunch meeting. We won’t sound desperate.

(2) Learn a few basics about how websites work. Today you can just go to YouTube and google “WordPress websites” and you’ll get a lot of good material. It won’t be in any particular order and you won’t have a single source of information. You’ll ultimately be better off with a paid course, but you can learn enough to recognize a shark when you see one.

From time to time I recommend website development courses that actually deliver on their promises. Sign up with this free 7-Step Website Makeover Planner. Click here for immediate download!

(3) Don’t start your website till you’re clear on the what and the why.

Why do you need a website … or a new website? What will you accomplish? Just putting up a website won’t bring a horde of clients (usually). You’ll need to promote it.

What’s the message of your website? What is your value proposition?

(4) Choose website services where you’ll be challenged creatively to go beyond your comfort zone.

You get questions like, “How do you know there’s a market? Will they buy from anybody? Will they buy from you in particular?”

My. role is to help you come across with a stronger, more appealing, more targeted message. Your designer’s role is to support your message without overpowering the copy. Your tech person’s role is to keep your site safe and solve glitches…and recommend services so glitches rarely happen.

If you’d like to work with me on your website, let’s start with a consultation. Click here to learn more.

And if you’ve got a website and want to make it better, let’s start with a video critique.

Usually, when you’re stressed, the last thing you want to hear is, “Calm down.” Or, “Take a deep breath.” In fact, from what I’ve observed of serious fights on a bar floor or basketball court, those words seem to turn up the heat rather than defuse a dangerous situation.

But, alas, sometimes that’s what you most need to do … especially when you’ve just taken delivery of a new website.

Because taking delivery of a website, after you’ve viewed the drafts, is like getting engaged to someone you’ve been dating. Suddenly that person is yours. Saying “Yes, I take you to be my lawful spouse forever and ever,”  feels different from saying, “Yes, let’s go to a concert next Saturday.”

And even though you’re talking to the same person, you notice things you never did before. Do I really want to live with this?

“OMG, what did I do this time? Is it too late to give it back?“

I’ve created websites and sales letters for many clients over the years. I write the copy and deliver lightly customized WordPres sites. And over time, I’ve learned that most people respond with just three words: “I hate it.”

What I’ve learned NOT to say is, “This is what we agreed on.” Or, “Did you watch the video I sent earlier with the first draft?”

Why does this happen with websites?

(1) You had a vision for your website in the back of your mind … but you couldn’t say just what it was. But it’s not this. Or you just were expecting something …well, awesome! Something that would blow you away. Getting that site might be unrealistic because nobody on the planet could make it … or you’d have to pay thousands of dollars … or you can’t put your dream into a blueprint that someone could follow.

(2) You asked for changes to the first draft, but didn’t realize how one change would impact everything else.

(3) You missed something that should have been fixed, because it looks different when you see the final version. (This happens a lot when you get the draft in Word and then see the website in HTML or WordPress. Or if you change themes halfway through.)

(4) You don’t feel the website captures the Real You or tells your story, with the copy, images or both. Maybe it feels too sales-y? Too bold? Too soft and boring?

(5) You chose a WordPress theme you liked, but it doesn’t look the same when we replace the demo photos with your photos.

This experience is common. Images will change the look and feel of a website, even if the design structure is the same.  And the copy looks different once it’s nestled next to the photos in the WordPress theme.

So what do you do now?

We’re assuming that you’ve already viewed the copy. We’re assuming you’re just now faced with a WordPress website in living color … and it’s scary. Learning how to set up a widgetized home page can be tricky until you understand the underlying principles, when it becomes easy.

Yet for most businesses, going outside WordPress just doesn’t make sense. Because WordPress is so common, you’ll easily get help. Once you learn the basics, you’ll have a whole world open to you. If you’re a hands-on, DIY type (like me), you’ll gain control over your site. You don’t need a designer or webmaster.

In fact, when I work on websites, I can set up a site (with my tech team) with a lightly customized WordPress theme. Once you’ve got the program installed, you can make changes easily or hire someone at low cost to get them made.

I. learned how to do this from a workshop with Christina Hills…for less than the cost of hiring a designer for ONE website. Click here to learn more. 

That is not design. A true designer will do much more than just customize a WordPress theme, i.e., fill in the widgets to look like the published sample. In fact, if you hire a designer, make sure you’re not just getting customization (unless that’s all you want or need).

What NOT to do: It’s rarely a good idea to jump off to Wix, Weebly or another platform that seems simple. You’ll get a site up quickly and you’ll feel it’s faster than WordPress…but sooner or later it’ll catch up with you. The WordPress learning curve isn’t as steep as it looks. Some people do just fine with other platforms and you may, too: just be aware of the limitations before you commit.

Instead, do these things, in this order: 

(1) Take the proverbial deep breath. Meditate, if that’s what you’re into. Take the afternoon off and do something distracting. Get away from the website for a while.

(2) Go back and look at the website again. Review the first draft and your notes from the first draft. Recognize that the final version will always look different … and not always in a good way.

(3) Get a few outside opinions. Submit the new website to your forum, if you’ve got a good one. Try not to bias the results. Say something like, “I just got a draft of my new website. What do you think?” You may be surprised at the answers you get. (If you’ve got a specialized audience, ask some of your recent clients or potential clients.)

 

In particular, if your copy seems too sales-y or too bold, show it to a trusted client. 

“A little strong isn’t it?” you’ll say nervously.

Almost always your client will say, “Not at all. That’s really who you are. Very accurate.”

“Not too sales-y, is it?”

“Not hardly. This is what I’d call gentle persuasion. Get a life!”

(4) Wait at least one week while you live with the site and digest the feedback you’re getting. (This is the hard part. You’ll want to scream at somebody, “I hate it!”)

(5) Make a list of what’s wrong with the website. Then ask whoever created the website, “How do we fix these things?”

You may be surprised to learn that you don’t have to tear everything down and start over. For instance, if your photos are too small, and you have originals in larger sizes, it’s very easy to make substitutions. If your photos are too big, you may be able to resize within WordPress. You can even decide your photos don’t work and you need new ones.

You can even change themes in WordPress, unless you’re using a theme like Divi, which pretty much locks you in.  Unless you’re prepared to hire a designer who specializes in WordPress — and not someone from Fiverr — it’s usually a good idea to work straight from the theme.

In other words, find a theme with a home page that looks exactly like the one you want to build. It will look different once you add your own photos; that’s not the theme’s fault, or anyone’s fault. When I lived in New Mexico, I had my front porch painted a lovely shade of plum — almost purple. The walls of the house suddenly looked different and so did the whole impact of the house.

Once you start changing things around, you lose responsiveness, i.e., the website doesn’t work on devices across the board.

For instance, before I knew better, I hired a tech person to move a signup form from the left to the right on the widgetized home page of my site.  He had no trouble changing the code. The site looked perfect … until I started comparing how it looked on different devices. And until I tried making further changes on my home page.

Some themes give you more flexibility than others. If you choose a flexible theme (such as Divi) be aware that your site may not present well on mobile devices, and you will have to start over if you change to a new theme. Often that’s not a problem, but you need to know.

But what if there’s something wrong?

Check out this article from Hubspot’s website, identifying 17 serious issues that make people hate your website. The top three are loading time, poor presentation on mobile devices, and unclear navigation.  You probably won’t have slow loading time unless you have many large images and/or many plug-ins. And most WordPress sites are optimized automatically for mobile devices. And your navigation should be clear and simple if you’re working with a copywriter, whether they write for you or you DIY.

Review your original instructions.  After all, if you hire a painter to paint the walls blue, you can’t be upset if you later decide, “Green would really look better in this alcove.” If the painter chooses to go with a bright red, with no instruction from you … that’s another story.

Protect yourself from the biggest problem you can have with your website.  It’s easy … if you do it right from the start.

Without a few simple precautions, you can get locked out of your own website. You can lose your domain name. Make sure you can find your host.  I’ve had to help clients buy back their own domain names and beg for access to their own websites so they could change a date.

Make sure you own your domain name and web hosting.  Pay with your credit card.

Log in to the admin section of your WordPress site. See if your logon and password work. When you allow someone else to work on your website, make sure you retain access throughout the process. Change your password after they’re finished.

You’re creating a marketing tool, not a monument.

On one of my websites, I kept tweaking and tweaking … and then six months later I realized I needed to change my entire message and brand. Your website probably will need some tweaking after you go live and get reactions from your audience.

A good-enough website will almost always be better than no website. A reasonably attractive professional website that communicates your message will be better than a knock-your-socks-off site that delivers the wrong message, doesn’t generate leads, and confuses your visitors. Before making huge changes, review your priorities.

And yes, take a deep breath. Everything — including your website — will look better tomorrow.

If you’d like to discuss your message — and maybe what’s needed for a new website — start with a consultation here.

Become a DIY website creator. Take complete charge of your website
starting with this link. 

And what do you think … have you had experience either helping someone build a website, or someone who hated their website right after it was delivered? Add a comment and let me know your experiences.

Back when I started online, I remember spending huge amounts of time developing my first website. I actually built a few websites in raw HTML. I learned the basics at a community college evening course.

Website development consisted of long periods of coding punctuated by long breaks to deal with the frustration. The dog got a lot of extra walks. I ate a lot of extra chocolate.

Many of my clients today don’t remember that era. But they do talk about hiring their first designer or developer.  If they’ve been in business for more than a few years, they may still be traumatized by the experience.

They chose a web designer who charged a ton of money. Then they struggled to write the copy or find a copywriter who could “get” what they’re all about.

Then a few years went by. Their business evolved.  Now their current website does a great job of promoting their former business.

“A new website? Oh no!” 

All too many business owners balk at this step. Many of us remember the terror of our first websites. In my own case, an inept web designer wanted to charge me a hefty chunk of change for “software” to “archive my ezines.”

Fortunately, before he began work,  I realized he was offering a solution that could be accomplished with a few lines of code…if it needed to be done at all.

The truth is, when you’ve been in business for a few years, you should be noticing some changes. You have a clearer idea of what you want to do. You have testimonials. Maybe you’re charging more and seeking higher-profile clients.

Fast forward to the present day: A website case study

Recently I was talking to “Cynthia,” who had begun her business as an organizer and then a life coach serving individual clients.

Now she works as a business consultant and executive coach. Her clients pay considerably more for her services than she had ever envisioned when she started.

Cynthia’s site sends the wrong message. Her About Page describes her as “fun” and “sassy.” Her current clients are looking for “expert” and “confident.”

She’s got references to Toastmasters and BNI networking groups. Her current clients are looking for testimonials of her success as a professional speaker and workshop leader.

She describes her services in terms of gaining personal fulfillment, accountability, and advancement.  Her clients want to talk about life balance and strategic career planning. They are way beyond accountability and they’re not beginners either.

Cynthia’s website makeover begins with rebranding – but not with a logo or color scheme. She needs new stories.

In her earlier days, Cynthia followed a role model archetype. She focused on how she was a very ordinary person – a B student in college who worked her way through, a business novice who built a thriving coaching practice, and a mom who home-schooled her kids while building her income to a very comfortable level.

Cynthia’s new clients are more interested in how Cynthia has helped other executives reach their goals. They want to work with a coach whose message is all about expertise.  Many, like Cynthia, are now empty-nesters who have already achieved a level of success. They want more.

Cynthia’s pivot calls for finding her own new stories and finding her new audience’s backstories. When she follows that approach, she’ll find her copy practically writes itself.

Cynthia can also skip a lot of the headaches of developing a WordPress site without the help of a designer. Many business owners find they can choose a premium site and put it together with a virtual assistant – and a surprising number find they can save even more time with a DIY.

What’s more important today? The website content.

It’s easier to get a good design – so you can spend more time writing the content. More and more people want to write their own – not hire a copywriter. I have a course called Write Your Website for just this reason.  Click here to learn more.

When I first started marketing on the Internet, nearly all the coaching websites looked alike. We had fewer coach training programs. You could tell that most coaches just applied the cookie-cutter templates they were given by their coaching programs.

I remember the infamous “riding a bicycle” analogy: A coach doesn’t teach you to ride, but runs alongside guiding you and cheering you on. Then there was the quiz: “Are you ready for coaching?”

Certain programs appeared everywhere, especially those encouraging participants to review their lives for excess baggage. Fortunately most coaches have grown beyond these standard offerings.

Yet when I meet with clients for a consultation, they often begin by wanting a website that looks just like everybody else’s. If you think about it, most lawyers have websites with just the basics. Real estate agents often are not allowed to be too creative: their sites fall under the umbrella of the parent company. But me-too marketing remains alive and well on the Internet.

 Psychological research tells us that we have a zone of tolerance. Too similar to current offerings? We get bored. Too different? We don’t “get” it. But it IS possible to have a breakthrough presence that makes visitors sit up and take notice. Often these visitors aren’t thinking, “This site is different.” They’re thinking, This site seems to resonate with me.”

A lot of marketers go to the other extreme. They are so afraid of becoming cookie-cutters, they get so “out there” they scare their prospects.

For example, they don’t want to be seen as “just another coach.” So they invent titles for themselves, such as “Confidence Creator.”

The problem is, nobody has no idea what those titles are. As humans, we are hard-wired to categorize. When something seems too new, they wonder, “What’s going on?”

It’s like finding a new food: You want to know if it’s a vegetable or a dessert. 

Small businesses need to walk a fine line between cookie-cuttter branding and being so “out there” nobody gets it.

The solution is to forget about being original with titles and clever phrases. Come up with a story that speaks to your audience…and create a story that will respond to them directly. You can learn more in my course, The Client Advantage. 

In her book, Difference, Professor Youngme Moon of Harvard Business School writes about breakthrough brands, such as JetBlue and Ikea. These brands offer less than the usual amenities. JetBue doesn’t serve meals or provide a first class; Ikea originally provided no delivery service or furniture assembly. They were genuinely different in a meaningful way. They took away something but also gave customers something they hadn’t expected.

Her message might be, “Don’t waste time thinking of a cute slogan, a catchy logo or a website that makes you gasp. Think about a new way to serve your customers – responding to needs and wants they may not realize they have.” It’s not easy and not even essential for most service business owners who market on the Internet. You don’t need to offer a breakthrough. But often when we talk for awhile, I find my clients really do have something truly significant to share. They get to differentiate themselves from the inside out. That’s a goal worth shooting for.

If you’d like to learn more visit Strategic Storytelling Podcast Episode 44: MIddle Bear Branding.
On Apple: https://cathygoodwin.com/podbear
On Spotify: https://cathygoodwin.com/spotbear
Find your favorite platform: https://cathygoodwin.com/podcast 

I have to admit I didn’t think of websites as productivity partners for a long time. When clients asked for website makeovers, we talked about style, message, and brand.

Then one day a client said, “Since we revised my website, I’m not on the phone as much. My clients sign up without asking for get-acquainted calls.”

Aha moment! She gained more time to use with current clients and even some fun activities to enrich her life.

Here are just a few ways your website can increase your marketing productivity.

(1) Screen potential clients so you attract those you want to work with.

You send signals on several pages of your website. Your “Work With Me” or “Services” page sets up programs that show exactly what you do. Your prices (or absence of prices) signal a level of service

When you establish your story archetype, you send a consistent message about your promises and your working style. You make it easier for prospects to relate to you.

(2) Prepare for speaking engagements and podcast gigs.

Most meeting planners and podcast hosts will visit your website before inviting you to speak.  They look for evidence that you can hold your own with a microphone.

You can also add a one-sheet and a series of questions to prepare your interviewer. It’s all done by the time you show up to be the guest.

(3) Establish your brand.

Your brand represents the way you’re seen – and most important, the way you differentiate yourself from your competitors. And inevitably, your website will be seen as a display case for your brand.

These days many business owners use a story as a brand. They’re remembered as “the money coach who helped those people buy a home after years of waiting to save for a down payment.” Or, “the lawyer who flew to another state to get his client out of a mess.”

Get Christina Hills’s free checklist for a productive, profitable website. 

Check out my course, Small Business Branding Advantage, where you can learn how to build your brand by telling stories.  Use coupon code BRANDADV20 to take $20 off the listed price.

These days many business owners use a story as a brand. They’re remembered as “the money coach who helped those people buy a home after years of waiting to save for a down payment.” Or, “the lawyer who flew to another state to get his client out of a mess.”

When you review brand stories of successful businesses, you’ll likely find that almost all fit one of the 5 brand story archetypes. Most importantly, the stories you tell will reveal a great deal about who you are and how you work.

Click here for a free download: “5 Stories That Bring Clarity To Your Brand And Attract Your Ideal Clients. “

FREE: DIY Marketing Checklist from Christina Hills. (It’s free and I’m a compensated affiliate. If you buy her program through my link,  I get a commission and you get a special bonus.)

By the way, if you’ve got a website that got detoured on its way to success, ask me about a website video review. Discover how just a few tweaks might attract more clients and generate more revenue. Click here to learn more and sign up.

“It looked different in the demo.” 

True. Your website’s look depends a great deal on the images you supply. The demo site included vivid, professional photos and original artwork. Karen’s photos were smaller and not nearly as bright or sharply defined.

“Can you give me a site like my competitor’s?”

Sure. Looks like they paid substantially more than we’re quoting. If your budget permits, I can help you find a designer who will match anything. You’ll also have to match the quality of their photos.

And you may not gain the same benefit from the site. For one thing, that competitor might be working from a different archetype.  They may be a celebrity while you’re an educator. Click here to learn more about how archetypes affect your marketing.

To be perfectly honest: in my years of working with website makeovers, I’ve rarely met anyone who was happy with a website they copied. Let’s face it: your success won’t depend on having a form on the right versus the left of your page.

Ultimately what matters is the strength of your promise and your credibility: does your audience value what you offer? do they believe you can deliver? Does your site look reasonably professional, so you communicate that you mean business? Learn more about building credibility for your promise here.

“I want a website that will astonish my visitors – the wow effect.”

Once again, if you’ve got the budget, you can get the wow.  But you may not want to.

A visually strong website can actually overpower the copy. Big name brands — the household names — can do well with this strategy. So can high-profile entertainers.

But smaller service-based business owners need copy to send a clear message. They need to differentiate themselves from the competition. They often need to explain their offers and demonstrate their value to prospects.

Bottom Line: About 90% of the time you get better results from a persuasive, professional website while you’re waiting for the budget or time to develop the perfect website. The most efficient, economical way to get a professional “good enough” website? Use WordPress and choose a theme from a reputable company, such as Divi or StudioPress.

You can certainly use other website developers, such as Wix or Squarespace. And you’ll certainly find critics of WordPress. You have to be vigilant about updates. You face a steeper learning curve. But you’ll find a wider selection of themes and options for customization in WordPress. You’ll find more developers who know WordPress, which means you can get help more easily.

Most important, I know many people who started with Wix, Squarespace or some other site builder. As their businesses grew, nearly everyone hit a wall with their website development. They ended up moving to WordPress. If you’re comfortable with a two-step process, that’s not a bad strategy.  And some people use those templates forever.

I’ve also worked with business owners who were reasonably knowledgeable about their options. Whether they decided to DIY or hire a pro, they knew exactly how to obtain the maximum return on their investment. They knew what questions to ask and what to expect, realistically.

If you’d like me to help you develop a website that’s perfect for where you are now, let’s talk! Start with the Risk-Free 90-Minute Story Consultation here.  Or apply for a complimentary 15-minute consultation to see if I’m a good fit for your needs and how we could work together. Click here to get started.

Or just send a message.