Your marketing starts with your story.
Richard Branson said entrepreneurs in the 21st century have to be storytellers.
Cathy Goodwin said, “But they have to tell the right stories.”
Would you like to sign more clients and generate more leads from your website, landing pages, and sales letters?
Would you like to use storytelling to strengthen your marketing – branding, messaging, and copywriting?
Are you looking for ways to differentiate yourself from the competition and stand out without being spammy, sleazy, or over the top?
After working with dozens of service-based businesses, I’ve identified 3 main challenges of small business marketing.
Choosing wimpy copy that doesn’t do justice to the value you deliver.
Following advice to “just tell a story” when your small business won’t benefit from following movie scripts (or story ads from the big beer companies)
Failing to explain clearly what you offer (usually because you’re too close to your own business)
To meet these challenges, I’ve developed a special blend of copywriting and storytelling. You’ll be able to:
–> Simplify your brand and message with your story archetype
–> Reach your ideal clients by understanding their backstory
–> Communicate exactly what you offer (because a confused mind doesn’t buy)
–> Get more results from your sales letters, landing pages, and websites
RESOURCES:
Discover how to use stories strategically to support your marketing with my book:
Grow Your Business One Story At A Time, available as an ebook on Amazon.
The Story Archetype framework gives your marketing a strong foundation.
Once you know your archetype, your marketing feels like water flowing downhill. Simpler. More realistic. More you.
If you book speakers, I’ve got good content and presentation skills. I’ve been a university professor and a stand-up comic so I combine information with engagement. Learn more here.
If you’re a solopreneur or small business owner seeking the piece that’s missing from your marketing, you’re in the right place. I can help with strategy, messaging, branding, and copywriting. Get started here.
Questions? Start the conversation here.
PERSONAL:
Spent 20+ years as a marketing professor and researcher in university business schools. Lived all over North America, including Alaska and Canada. Working out, classical and classical C&W music, WNBA (Go Storm!), stand-up comedy (performer), and murder mysteries (reader). Currently live in Philadelphia, PA, with two high-maintenance cats who refuse to share their stories.