WHERE I’M COMING FROM
As a copywriter and strategist, I’ve seen small business owners become frustrated as they tried to brand by modeling the heavy hitters in consumer marketing – the beer, cola and cat food producers.
They’re much smaller; they weren’t dropping $40K on a website.
For another, they focused on services, not products.
If you’re selling soft drinks — liquid chemicals — you need to create an imaginary character for your brand. If you’re selling yourself, your brand will be a combination of your real personality, style and business model.
Branding your business? Don’t create. Excavate.
The Story Archetype framework gives your marketing a strong foundation. Once you know your archetype, your marketing feels like water flowing downhill. Simpler. More realistic. More you.
WHO I WORK WITH
New business owners seeking a core identity, a mission and a message.
Seasoned business owners in makeover mode: moving in new directions, plateaued or ready to fix what’s not working.
Any and all business owners and corporate leaders who want to get “that storytelling thing” and add it to their marketing mix.
SERVICES I PROVIDE
Copywriting: Writing that’s professional as well as persuasive. Sales letters, websites, landing pages, white papers, ebooks … just about any business writing.
Consulting: Explore ways to grow your business through branding, positioning, and content creation.
Speaking: Yes, I’m a ham … I mean, “dynamic speaker.” After 20 years as a college professor and a stint at open mic standup comedy, plus a ton of speaking gigs and webinars…your audience will enjoy a series of “aha” moments along with solid information and takeaways they won’t get anywhere else. They’ll stay awake even if it’s 4 PM at the end of a training day.
And I’d love to be a guest on your podcast, webinar or live event.
Don’t accept “what everybody knows.” It’s probably wrong.
Speak up and speak out. I’m not known for being shy.
When it stops being fun, stop doing it. There’s usually a way to make this happen.
Spent 20+ years as a college professor. Lived all over North America, including Alaska and Canada. Currently make my home in Philadelphia, PA, with a couple of high-maintenance cats. I’m into fitness, ceramics, being a sports fan (especially the WNBA) and murder mysteries. I actually look more like my cartoon than my photographs.