Dedicated to Giving You The Small Business Marketing Advantage
Ever since I can remember, I’ve been a fanatical reader of murder mysteries. I get lost in a good story. I feel like a detective myself, sorting through clues to find “whodunit.”
Behind every small business is a good story. And I’ve gotten pretty good at playing detective to find the best stories for my clients. .
Branding with a story gives your business an advantage.
Branding with the RIGHT story gives your business an unfair advantage.
My goal is to give you an “unfair” advantage by finding the perfect story to match your business style and your goals…and then using your story as the foundation of a compelling marketing campaign that attracts your very best clients.
If you’re selling soft drinks — liquid chemicals — you need to create an imaginary character for your brand. If you’re selling yourself, your brand will be a combination of your real personality, style, and business model.
Branding your business? Don’t create. Excavate.
The Story Archetype framework gives your marketing a strong foundation. Once you know your archetype, your marketing feels like water flowing downhill. Simpler. More realistic. More you.
WHO I WORK WITH
New business owners seeking a core identity, a mission, and a message.
Seasoned business owners in makeover mode: moving in new directions, plateaued or ready to fix what’s not working.
Any and all business owners and corporate leaders who want to get “that storytelling thing” and add it to their marketing mix.
Business podcasters and meeting planners looking for a dynamic, knowledgeable speaker.
Don’t accept “what everybody knows.” It’s probably wrong.
Do less and accomplish more.
When it stops being fun, stop doing it. There’s usually a way to make this happen.
Spent 20+ years as a college professor. Lived all over North America, including Alaska and Canada. Currently making my home in Philadelphia, PA, with a couple of high-maintenance cats. Enjoy fitness, ceramics, being a sports fan (especially the WNBA), an occasional stand-up comedy gig, and, of course, murder mysteries. I actually look more like my cartoon than my photographs.