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Cathy Goodwin, Ph.D.

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COPYWRITING SAMPLES

This page contains links to some of my copywriting. Bear in mind that you probably won’t like the copy at first.

Most people don’t like copy written for others and sometimes even for themselves. After all, you’re not the target audience! Good copy will attract the target market and turn off those who don’t fit your ideal client profile.

7-Step Guide To Writing Your Case Study – a short ebook lead magnet

How To Discover What REALLY Motivates Your Clients – a short ebook lead magnet

How to Hire The Perfect Freelancer on Upwork – article on Medium

Blog Post – small business marketing: Build your copywriting muscles these 2 ways
https://cathygoodwin.com/copywriting-muscles/

Blog Post –  Finance: Changes to the SECURE Act Affect Our Lives
https://cathygoodwin.com/finance-secure/

Sample of Legal Writing:
http://midlifecareerstrategy.com/legal-sample-1

Article about Legal Marketing
7 Questions Most Lawyers Ask About Website Marketing

Blog Post B2B Tech: Checklist to choose your email marketing service
https://cathygoodwin.com/fatcatemails/

Guest post: 7 Copywriting Mistakes and How To Avoid Them – LONG
https://articles.bplans.com/the-7-website-mistakes-small-business-owners-make-and-how-to-avoid-them/

Article: Behavioral economics concepts related to business travel 
https://cathygoodwin.com/econsample

Article: Real estate article, light-hearted, geared to millennials
https://cathygoodwin.com/sample-real-estate-article/

Article: Real estate article, informational, on closing process for home sellers 
https://cathygoodwin.com/realestatecopysample1/

Article: Real estate article, informational, on financing your new home before selling the old home
https://cathygoodwin.com/financingnewhome/ ‎

Guest post: Turn Your About Page Into A Lead Generation Engine
https://www.successfulblogging.com/about-me-page/

Personal Finance: Gifts To Grown Children
https://cathygoodwin.com/b2c-finance-sample

Guest post: 7 Ways To Beat Ph.D. Writers Block
https://www.thephdproofreaders.com/writing/7-ways-to-beat-phd-writers-block/

LinkedIn article on starting a side hustle:
https://www.linkedin.com/pulse/3-good-reasons-start-side-hustle-cathy-goodwin/

Sales letter on a sensitive topic
https://www.tapyourpower.net/book/get-this-book/

Sales letter for an online course
http://mycopy.info/storyblog

Sales letter for video on EFT tapping (names redacted)
https://cathygoodwin.lpages.co/tapsample/

Website Marketing: About page for a rural photographer – I adapted her style, especially in the last part of the page
https://cathygoodwin.com/sample-about-page 

Website Marketing: Services page for a rural photographer
https://cathygoodwin.com/servicesample/

Website Marketing: Revised navigation, organization and most of the copy for this website
http://dnacoldcases.com

Excerpt from an ebook on “Financing Your Life Transition”
https://cathygoodwin.com/sample-financial-guide-excerpt/

Sections of a course manual:
5-day storytelling course

Humor/Opinion:
“All I Want For Christmas Is … Solitude”

Humor/Opinion:
How Hospitals Make It Hard For Single People To Get The Care They Need

More info:
http://CathyGoodwin.com/contact/

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