Comments on: Guest Post: A rant about lazy marketing https://cathygoodwin.com/guest-post-rant-lazy-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=guest-post-rant-lazy-marketing Build Your Business One Story At A  Time Mon, 30 Dec 2013 21:58:52 +0000 hourly 1 https://wordpress.org/?v=6.7.3 By: CathyG https://cathygoodwin.com/guest-post-rant-lazy-marketing/#comment-3175 Mon, 30 Dec 2013 21:58:52 +0000 https://cathygoodwin.com/?p=8597#comment-3175 In reply to Melanie Kissell.

Thanks, Melanie! I hadn’t thought of “excited…” as a cliche but you are right. I think people really *are* excited (and forget that frankly, nobody cares!)

]]> By: CathyG https://cathygoodwin.com/guest-post-rant-lazy-marketing/#comment-3174 Mon, 30 Dec 2013 21:58:01 +0000 https://cathygoodwin.com/?p=8597#comment-3174 In reply to Tea Silvestre.

I’ve been guilty of those myself! Sometimes a blueprint is .. well, I guess I could call it a plan of action.
When paired with “6 figures,” it’s a real cliche!
Thanks so much for the comment.

]]> By: Tea Silvestre https://cathygoodwin.com/guest-post-rant-lazy-marketing/#comment-3172 Mon, 30 Dec 2013 16:42:00 +0000 https://cathygoodwin.com/?p=8597#comment-3172 I’d like to add “blueprint” and “roadmap” — especialky when paired with “6 figures.”

As a marketer who pays attention, it irks me to no end that these words keep circulating. The Echo Chamber is alive and well!

]]> By: Melanie Kissell https://cathygoodwin.com/guest-post-rant-lazy-marketing/#comment-3171 Mon, 30 Dec 2013 16:04:05 +0000 https://cathygoodwin.com/?p=8597#comment-3171 At this point, Cathy, the words “I’m so excited” [to launch my new program; to tell you about my new fab service; to introduce my guest on today’s teleseminar; to share my latest blog post; to announce my birthday surprise offer, etc., etc., etc.) have become far from exciting to me. I see them and hear them everywhere! (Especially in promo videos). To me, they’re the three ickiest words in the marketing language. 🙁

You know what I want to say when someone says “I’m so excited”? I want to yell back, “No shit!! I thought maybe you were complacent about your —— ”

“Next level” is like fingernails down the chalkboard for me and, honestly, I’ve had my fill of all the woo-woo phrases in marketing. It’s not that “heart-centered” or “soul-centered” are bad phrases — it’s just that they’re overused to the degree of being almost nauseating. I’ve heard them so much, they no longer feel genuine.

Really cool guest post from Ian Brodie! 🙂

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