Independent professionals offer a special type of service business.
You’re placing a value on your knowledge and expertise and you’re asking for a high level of trust. You might be a coach, counselor, consultant, accountant, or attorney. Even if you prepare documents or represent your client in court, you’re hired and valued for your knowledge.
Most likely you work one-on-one with your clients, even if you use support staff. It’s up to you to give your clients the outcomes they’re seeking. You need to find clients and get known, yet here’s the tricky part: often you can’t appear to be marketing aggressively. If you do, you lose credibility with your more sophisticated, sensitive prospects who often become your best clients. And you may be restricted by your industry’s boards and guidelines.
I can help you …
… clarify your services so you resonate with potential clients who are seriously interested (and clients arrive with realistic expectations)
… communicate what you bring to the table when you work with clients (so you differentiate yourself with professionalism, without coming across as pushy or obnoxious)
… recognize and implement creative ways to create the right kind of awareness among your target audience
… develop and craft a strong message that’s clear without being sales-y
… build an online presence appropriate to your business stage, level and style.
Where to start? Download my 21-Point Extreme Copy Makeover – totally free. Click Here to Claim Your Free Copy
And if you’d like to schedule a consultation, get started here.
