Online marketers offer a lead magnet to potential buyers in exchange for their email addresses. A truly juicy lead magnet will motivate prospects to sign up for mailing lists, even though most people nowadays receive more email than they possibly have time to read.
Ideally, your lead magnet
Often I begin working with clients to improve their lead magnets because they’re an essential part of their websites. Here are some tips to create a lead
- Solves a real problem – if your lead magnet doesn’t solve a real problem that your customer avatar has, or if it doesn’t give them something they really want, it won’t work at all.
- Promises one quick win – your lead magnet should promise (and deliver) one quick win for your avatar. In other words, it should help them to easily achieve something.
- Super specific – don’t create a lead magnet about something general. The more specific you are about the benefit of your lead magnet, the better it will convert leads.
- Quick to digest – PDF checklists tend to convert really well because they are so quick and easy to digest. eBooks or lengthy reports may make your prospects feel overwhelmed.
- High value – your lead magnet should have both high perceived value and high actual value.
- Instantly accessible – your lead magnet will work best if it is something that can be delivered right away. People love instant gratification.
- Demonstrates your expertise or UVP – when someone consumes your lead magnet, it should demonstrate your expertise or your unique value proposition. This helps turn leads into customers down the road.
e a problem-solving Call for Action – before you design the rest of your web site. “How-to” titles work best because you demonstrate that you understand the problem and showcase your unique approach.
- A Virtual Assistant: “How to delegate the 10 most critical tasks that keep your business alive and profitable.”
- A speech coach: “Five techniques that tell your audience you’re a professional speaker”
- An office organizer: “It’s 9 AM – do you know where your Top Priority is?”
A hairstylist: “Curly hair is my specialty (and we’re never late with appointments).”
A virtual assistant: “I can program the Internet’s top shopping cart system to save you 5 hours each month.”
A speech coach: “Five clients I coached last year are now listed with speaker bureaus.”
For instance, prospective clients may not realize that some office organizers can help them choose furniture to make their lives easier. Others employ feng shui principles.
Bottom Line: Visitors who see a big grab-bag list of offers will tune out if they recognize the first few. “Ho hum. I know that.”
Instead, find ways to showcase yourself and your expertise –professionally. You’ll be taking the first steps to creating a powerful online presence with your fab factor.
If you’re ready to get serious about growing your list, I’ve got a special product where we work together quickly, easily and affordably to create your program. To learn more, click here.