Comments on: 5 Reasons NOT To Brand Yourself As A Maverick, Renegade Or Rebel (Even If You Are One)

By: CathyG

CathyG — Sun, 20 May 2018 03:14:18 +0000

In reply to Michael LaRocca, Business Editor. ;-)

By: Michael LaRocca, Business Editor

Michael LaRocca, Business Editor — Fri, 18 May 2018 14:28:58 +0000

But what if I’m a curly-haired maverick?

By: Becca

Becca — Mon, 07 May 2018 16:26:38 +0000

Same thought as Kimberly – I loved that line!

By: CathyG

CathyG — Wed, 02 May 2018 17:45:10 +0000

In reply to Lisa Rothstein.

That’s a great point I hadn’t thought of … you can’t have “maverick, meet the misfit.” Thanks, Lisa!

By: Lisa Rothstein

Lisa Rothstein — Wed, 02 May 2018 17:35:08 +0000

Most important — in the story of any great brand, the client is (and wants to be) the hero, not you. If they want to see THEMSELVES as a maverick, you can’t be one too. Be Tonto, not the Lone Ranger.

By: CathyG

CathyG — Wed, 02 May 2018 13:22:10 +0000

In reply to Kimberly McGraw. Thanks, Kimberly - I had fun with this one!

By: Kimberly McGraw

Kimberly McGraw — Wed, 02 May 2018 13:20:12 +0000

“Brand on your client’s benefits, not your weirdness.” Love it! Haha

By: CathyG

CathyG — Tue, 14 Aug 2012 23:28:07 +0000

Love it, Chris! And I agree. Maggie Thatcher was one tough cookie.

By: Chris Bailey

Chris Bailey — Tue, 14 Aug 2012 23:16:16 +0000

I like reason #2. It reminds me of this quote from Maggie Thatcher:
“Being powerful is like being a lady. If you have to tell people you are, you aren’t.”