A lot of people are coming up with themes or words for the year instead of resolutions. I can’t come up with anything spectacular, so I plan to continue my focus on “get it done” in my business and my offers.
I’m encouraging clients to invest in products and services that don’t just give you training and ideas, but give you real tools and support for moving to your goals – things like websites, videos, content, sales letters, webinars, live talks.
All my products and services are geared to this theme. I’m committed to giving you a meaningful takeaway accomplishment (not just an idea or two) on every call, even the free ones.
I also believe that everyone who works online needs certain basic knowledge in order to take charge of your marketing and avoid getting scammed or schemed. Recently I was horrified to discover that some web designers charge hundreds (thousands?) of dollars for “website customization,” but just fill in the widgets for you. Design? Changing layouts? Adding a form? Dollar signs start dancing.
You don’t need to know how to do all these things but you need to know enough to ask the right questions when you outsource. And if you can do a quick update to a blog post, your life will be infinitely easier.
The good news is, you can find many places to learn the basics affordably.
For instance, you can get WordPress tutorials at wpbeginner.com
Even better: Discover the treasure trove of learning at the online academy Udemy. They have a huge selection of reasonably priced courses, available 24/7. Currently there’s a sale going on:
Don’t get me wrong: sometimes it’s well worth spending significantly to learn a new skill or technology. You’ll see me recommending awesome higher-end courses from time to time, because you get personalized guidance, follow-up and genuine “insider secrets.”
And when you find one trusted resource, you’ll find doors open to others. I help all my clients make wise choices for design and tech support and my copywriting projects come with guidance for instructing web designers. Your coaches and consultants should be able to help you this way, too.