Do you need clients who value what you offer – and recognize that you’re not just another service?
Of course you do.
You didn’t go into business because you wanted to be known as the low-price generic in your field. You don’t want to field calls from tire-kickers who don’t care about value and want to shop on price.
You bring experience to the table. You’re reliable, ethical and professional. You work in the “real world” and you’d like to get clients online.
Whether you’re a contractor, fitness pro, a massage therapist, a home stager, a photographer, a dog walker or some other services provider, you need to get the attention of potential clients, educate them to understand how you can help them, and demonstrate what makes you special.
An online presence will be critical to you even if you network extensively and rely on referrals. Let’s say your client Clyde recommends you to his friend Bonnie. Bonnie trusts Clyde but she trusts the Internet more. She’ll look you up faster than she can sling a rifle. You’re not there? Now she’s starting to wonder if her buddy’s selling her out.
Here are some of the ways I have worked with service businesses:
… Develop your website – do the whole thing or coach you to DIY.
… Plan a social media promotion campaign (and decide if that’s appropriate)
… Organize your service packages and make it easier for clients to sort out what they need
… Create an opt-in package (if it makes sense for your business)
… Give you a sounding board to talk through your ideas and get inspired to grow in your most promising directions
Where to start? Download my 21-Point Extreme Copy Makeover – totally free. Click Here to Claim Your Free Copy
And if you’d like to schedule a consultation, get started here.
