Michael Stelzner came out with a new book called simply Launch. With his title, Michael follows the trend. One-word titles are “in.” Book publishers always follow what’s “in.” It used to be cats…now dogs have taken over.
But … Michael is not following any book marketing traditions. Instead he came up with a way to create buzz for his book – viral marketing. Here’s what he did. [Read more…] about Book Marketing Goes Viral And Turns Your Book Into A Cash Machine
If you’re an independent professional or service business owner, you face 3 major challenges.
First, your best prospects may not be looking for you on the search engines: Yahoo, Google and MSN.
Second, your prospects may not realize what you do. Many people think massage is just a feel-good luxury for rich people who have everything. In fact, massage has documented benefits for physical and mental bealth.
Third, you can’t afford to sound sales-y. You have to be totally professional.
One way to deal with these challenges is to review books on the online bookstores, such as Amazon. When you write a book review, you get to
— reach prospects who are searching for solutions but may not be searching for you. Many people think of reading a self-help book rather than hiring a coach or buying a virtual information product. They’re ready to spend.
— share your expertise and opinions. You can’t do this in an article. In a book review, you get to say things like, “Although the author advocates intensive testing for career change, my experience as a coach and consultant suggest…. and the research shows…”
— reach prospects who are ready to buy. Visitors to Amazon and other online bookstores realize they do not get anything free. They shop with one hand on their credit cards and the other on the mouse. When they see your review and click over, they will be in “buy” mode.
When I focused on attracting clients for consulting and coaching on career change, I found book reviews brought me more clients than any other marketing tool. So I created a product that you can access immediately. Buy by February 16 and get access to a 2-session workshop. Learn more at http://www.BoostBusinessWithBookReviews.com