[Read more…] about The Branding Story That Wouldn’t Go Away: A Haunting Tale
business strategy
The Critical Question Most Business Owners Fail To Ask When Choosing A Niche
Can your mentor help you pivot to success?
The Case of the Mismatched Mentor
When I work with someone who says, “I paid $40,000 for coaching in the last two years and I didn’t get any benefit,” often the reason isn’t related to the quality of the mentor or the client’s “coachable” score. Instead, there’s a mismatch between the mentor and the mentee’s desired business model. [Read more…] about The Case of the Mismatched Mentor
Have you outgrown your first website?
If you’re like me, you spent a lot of time developing your first website. If you’ve been in business for more than a few years, you may still be traumatized by the experience. You swore you’d never do it again.
Then a few years go by. Your prospects visit your site. When they talk to you, listen to your webinars or read your blog they are shocked. Your current website does a great job of promoting your former business. You’ve evolved. Your website hasn’t. [Read more…] about Have you outgrown your first website?
5 Reasons Why You Need A Signature Product
Your prospect says: “OK, I’m intrigued by your message! You’ve got a lot of products and programs. Which one should I buy?”
So … what do you answer?
But the question is: Do you have one?
Your signature product usually will be a digital download in the range of $97 to $697 but might be as high as $997. You offer your signature product to prospective clients, who often will follow up with requests to work with you in person. Regardless, they get a clearer sense of who you are and they have taken steps to address their challenges. [Read more…] about 5 Reasons Why You Need A Signature Product