Whenever I send out a broadcast with a strong sales message, I’ve learned not to worry when someone opts out. That’s because when some subscribers feel so strongly that they leave the list, I get sales.
The very thing that drives some people to walk away is often exactly what attracts others with equal strength.
That’s why many marketers find they get more clients from their tribe when they write edgy copy. That’s what we call copy that sorts your audience into those who join your tribe from those who walk away. [Read more…] about Why You Get More Clients When Some Prospects Walk Away
Today’s Saturday edition included a half-page article, “Hacking the Hyperlinked Heart.”
Data analyst Amy Webb was looking for a mate. A Jewish husband, to be precise. She was searching JDate and Match.com, but as she writes “What followed was a series of bad dates worthy of a romantic comedy.”
Enough was enough! Amy decided to apply her data analysis skills. In other words, she began thinking like a professional marketer. She analyzed the most popular profiles which are easy to identify because they come up earlier in the search. [Read more…] about Marketing Tips From A Dating Service Veteran
If you’re an independent professional or service business owner, you face 3 major challenges.
First, your best prospects may not be looking for you on the search engines: Yahoo, Google and MSN.
Second, your prospects may not realize what you do. Many people think massage is just a feel-good luxury for rich people who have everything. In fact, massage has documented benefits for physical and mental bealth.
Third, you can’t afford to sound sales-y. You have to be totally professional.
One way to deal with these challenges is to review books on the online bookstores, such as Amazon. When you write a book review, you get to
— reach prospects who are searching for solutions but may not be searching for you. Many people think of reading a self-help book rather than hiring a coach or buying a virtual information product. They’re ready to spend.
— share your expertise and opinions. You can’t do this in an article. In a book review, you get to say things like, “Although the author advocates intensive testing for career change, my experience as a coach and consultant suggest…. and the research shows…”
— reach prospects who are ready to buy. Visitors to Amazon and other online bookstores realize they do not get anything free. They shop with one hand on their credit cards and the other on the mouse. When they see your review and click over, they will be in “buy” mode.
When I focused on attracting clients for consulting and coaching on career change, I found book reviews brought me more clients than any other marketing tool. So I created a product that you can access immediately. Buy by February 16 and get access to a 2-session workshop. Learn more at http://www.BoostBusinessWithBookReviews.com