[Read more…] about Big business can wear their brand like a beach towel. Small businesses? No way!
Understand what motivates your best clients to say yes
The easiest sale happens when they ask, "Are you a mindreader?" You don't need a crystal ball: the backstory method works better.
Position yourself as an authority
Gain the perks of being the go-to expert in your field, without boasting or exaggerating.
Build a standout brand
Differentiate your services with a unique strategy designed specifically for small service-based businesses (who aren't selling cola, beer or sportswear).