Professional services marketing begins with finding your niche and developing services to service your niche. While browsing the forums, I came across a life coach who was having trouble finding her niche.
With the coach’s permission, I created this video, based on a real question, my real answer and her very real thank you message.
What do you think … what are your questions about finding your own niche?
Many business leaders see Jeff Bezos as the successor to Steve Jobs as the top leader of American business. In this Forbes article, Bezos shares 12 business strategies that would be extremely valuable to any of our businesses. You can read the original article here: http://onforb.es/IecA49
For example –
“Determine what your customers need and work backwards.” We could put this on a sticky note on our computers and reaview it every day.
“If you want to be inventive you have to be willing to fail.”
“This is Day 1 for the Internet. We still have so much to learn.”
Some of these strategies seem to conflict with what we’re hearing from the gurus, such as “There are two kinds of companies: those that try to charge more and those that work to charge less. We will be the second.” However, I think he’s not suggesting that everyone should charge less: he’s advocating that we take a position and be clear on it.
Just as a reminder … if you’d like your own customized “standout strategy,” check out the Marketing Strategy Consultation here.
What do YOU think? Write your comment below. If you don’t see a place to write comments, click on the title of this post. You will be taken to a new page where you can add a comment.